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The differences between search engine marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search engine marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $85,323 average annual salary of a search engine marketing manager.
The top three skills for a search engine marketing manager include digital marketing, google analytics and paid search. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Search Engine Marketing Manager | Marketing Manager | |
| Yearly salary | $85,323 | $104,550 |
| Hourly rate | $41.02 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,730 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search engine marketing manager is in charge of overseeing the operations and workforce involved in search engine marketing. They mostly devise strategies to reach targets faster, identify new trends and opportunities, set budget and goals, and optimize various tools to catapult a campaign into a success. There are also instances where they must produce progress reports, liaise with clients, and perform optimization. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Search engine marketing managers and marketing managers have different pay scales, as shown below.
| Search Engine Marketing Manager | Marketing Manager | |
| Average salary | $85,323 | $104,550 |
| Salary range | Between $63,000 And $114,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a search engine marketing manager and a marketing manager in terms of educational background:
| Search Engine Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search engine marketing managers' and marketing managers' demographics:
| Search Engine Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.2% Female, 34.8% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |