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The differences between search engine marketing managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search engine marketing manager and a marketing supervisor. Additionally, a search engine marketing manager has an average salary of $85,323, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a search engine marketing manager include digital marketing, google analytics and paid search. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Search Engine Marketing Manager | Marketing Supervisor | |
| Yearly salary | $85,323 | $64,304 |
| Hourly rate | $41.02 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,730 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search engine marketing manager is in charge of overseeing the operations and workforce involved in search engine marketing. They mostly devise strategies to reach targets faster, identify new trends and opportunities, set budget and goals, and optimize various tools to catapult a campaign into a success. There are also instances where they must produce progress reports, liaise with clients, and perform optimization. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Search engine marketing managers and marketing supervisors have different pay scales, as shown below.
| Search Engine Marketing Manager | Marketing Supervisor | |
| Average salary | $85,323 | $64,304 |
| Salary range | Between $63,000 And $114,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | Washington | New York |
| Best paying company | Meta | Halliburton |
| Best paying industry | Technology | Retail |
There are a few differences between a search engine marketing manager and a marketing supervisor in terms of educational background:
| Search Engine Marketing Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search engine marketing managers' and marketing supervisors' demographics:
| Search Engine Marketing Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.2% Female, 34.8% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |