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The differences between search engine marketing managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search engine marketing manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $85,323 average annual salary of a search engine marketing manager.
The top three skills for a search engine marketing manager include digital marketing, google analytics and paid search. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Search Engine Marketing Manager | Online Marketing Manager | |
| Yearly salary | $85,323 | $96,212 |
| Hourly rate | $41.02 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,730 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search engine marketing manager is in charge of overseeing the operations and workforce involved in search engine marketing. They mostly devise strategies to reach targets faster, identify new trends and opportunities, set budget and goals, and optimize various tools to catapult a campaign into a success. There are also instances where they must produce progress reports, liaise with clients, and perform optimization. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Search engine marketing managers and online marketing managers have different pay scales, as shown below.
| Search Engine Marketing Manager | Online Marketing Manager | |
| Average salary | $85,323 | $96,212 |
| Salary range | Between $63,000 And $114,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Utilities |
There are a few differences between a search engine marketing manager and an online marketing manager in terms of educational background:
| Search Engine Marketing Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search engine marketing managers' and online marketing managers' demographics:
| Search Engine Marketing Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.2% Female, 34.8% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |