Search engine marketing manager vs regional marketing manager

Differences between search engine marketing manager and regional marketing manager duties and responsibilities

Search engine marketing manager example responsibilities.

• Manage lead generation PPC campaigns on AdWords and Facebook.
• Manage all vendor relationships pertaining to the e-commerce site.
• Project manage new CMS platform design changes to meet strategic business objectives.
• Manage, maintain and present data analysis of campaign performance in alignment with company KPIs.
• Manage paid and unpaid SEO, SEM and PPC efforts, and oversee group online presence and strategy across multiple brands.
• Develop tracking strategy to attribute leads in Salesforce to appropriate campaigns.
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Regional marketing manager example responsibilities.

• Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
• Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
• Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
• Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
• Develop promotions which heighten brand awareness and maximize ROI.
• Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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