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Search engine marketing manager vs search engine marketing strategist

The differences between search engine marketing managers and search engine marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a search engine marketing manager, becoming a search engine marketing strategist takes usually requires 1-2 years. Additionally, a search engine marketing manager has an average salary of $85,323, which is higher than the $68,845 average annual salary of a search engine marketing strategist.

The top three skills for a search engine marketing manager include digital marketing, google analytics and paid search. The most important skills for a search engine marketing strategist are digital marketing, paid search, and campaign performance.

Search engine marketing manager vs search engine marketing strategist overview

Search Engine Marketing ManagerSearch Engine Marketing Strategist
Yearly salary$85,323$68,845
Hourly rate$41.02$33.10
Growth rate10%19%
Number of jobs110,73078,796
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 85%
Average age3944
Years of experience102

Search engine marketing manager vs search engine marketing strategist salary

Search engine marketing managers and search engine marketing strategists have different pay scales, as shown below.

Search Engine Marketing ManagerSearch Engine Marketing Strategist
Average salary$85,323$68,845
Salary rangeBetween $63,000 And $114,000Between $51,000 And $92,000
Highest paying CitySan Francisco, CA-
Highest paying stateWashington-
Best paying companyMeta-
Best paying industryTechnology-

Differences between search engine marketing manager and search engine marketing strategist education

There are a few differences between a search engine marketing manager and a search engine marketing strategist in terms of educational background:

Search Engine Marketing ManagerSearch Engine Marketing Strategist
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 85%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Search engine marketing manager vs search engine marketing strategist demographics

Here are the differences between search engine marketing managers' and search engine marketing strategists' demographics:

Search Engine Marketing ManagerSearch Engine Marketing Strategist
Average age3944
Gender ratioMale, 65.2% Female, 34.8%Male, 67.1% Female, 32.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage10%11%

Differences between search engine marketing manager and search engine marketing strategist duties and responsibilities

Search engine marketing manager example responsibilities.

  • Manage lead generation PPC campaigns on AdWords and Facebook.
  • Manage all vendor relationships pertaining to the e-commerce site.
  • Project manage new CMS platform design changes to meet strategic business objectives.
  • Manage, maintain and present data analysis of campaign performance in alignment with company KPIs.
  • Manage paid and unpaid SEO, SEM and PPC efforts, and oversee group online presence and strategy across multiple brands.
  • Develop tracking strategy to attribute leads in Salesforce to appropriate campaigns.
  • Show more

Search engine marketing strategist example responsibilities.

  • Assist in managing CRM efforts focuse on digital acquisition and customer retention.
  • Review optimization KPIs, including unit yields, compressor and pump reliability, corrosion management and energy optimization.
  • Update and edit company website & design PowerPoint multi-media presentations.

Search engine marketing manager vs search engine marketing strategist skills

Common search engine marketing manager skills
  • Digital Marketing, 12%
  • Google Analytics, 7%
  • Paid Search, 7%
  • Keyword Research, 6%
  • Search Engine Marketing, 5%
  • Search Engine Optimization, 5%
Common search engine marketing strategist skills
  • Digital Marketing, 11%
  • Paid Search, 8%
  • Campaign Performance, 8%
  • Search Engine Marketing, 6%
  • SEM, 6%
  • Website Traffic, 6%

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