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The differences between search engine marketing managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search engine marketing manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $85,323 average annual salary of a search engine marketing manager.
The top three skills for a search engine marketing manager include digital marketing, google analytics and paid search. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Search Engine Marketing Manager | Senior Product Marketing Manager | |
| Yearly salary | $85,323 | $128,471 |
| Hourly rate | $41.02 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,730 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search engine marketing manager is in charge of overseeing the operations and workforce involved in search engine marketing. They mostly devise strategies to reach targets faster, identify new trends and opportunities, set budget and goals, and optimize various tools to catapult a campaign into a success. There are also instances where they must produce progress reports, liaise with clients, and perform optimization. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Search engine marketing managers and senior product marketing managers have different pay scales, as shown below.
| Search Engine Marketing Manager | Senior Product Marketing Manager | |
| Average salary | $85,323 | $128,471 |
| Salary range | Between $63,000 And $114,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a search engine marketing manager and a senior product marketing manager in terms of educational background:
| Search Engine Marketing Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 73% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search engine marketing managers' and senior product marketing managers' demographics:
| Search Engine Marketing Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.2% Female, 34.8% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |