Senior manager of marketing jobs in Harrisburg, PA - 136 jobs
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Performance Marketing Manager
Diamondback 4.3
Senior manager of marketing job in Harrisburg, PA
About You: You have a passion for products that fuel adventure, and a drive to get them in front of the people who'll use them to their fullest. You're confident in your ability to grow a brand through data-driven performance marketing, understanding how every click, impression, and conversion contributes to the entire customer journey. You know that there are many channels and campaigns that direct-to-consumer companies should utilize to best reach their customers, and you're eager to utilize them to their fullest.
About the Job:
We're seeking a highly motivated, results-driven Performance MarketingManager to drive growth through paid marketing channels and own the advertising strategy for our expanding direct-to-consumer business. This role will be responsible for developing, executing, and optimizing campaigns across multiple platforms to drive measurable results and improve ROI. This person is comfortable with metrics such as CPC, CPA, & ROAS and leans on these as key indicators of success. You stay current on best practices and emerging trends to ensure our campaigns effectively reach, engage, and convert customers, getting DiamondBack products into the hands of adventurers everywhere.
About DiamondBack:
Reports To: Director of Brand
Principal Duties:
* Performance MarketingManagement & Strategy:
* Lead DiamondBack's performance marketing strategy to drive full-funnel growth. Developing, executing, and optimizing paid campaigns that increase traffic, awareness, and revenue.
* Own forecasting, budgeting, and performance analysis to maximize efficiency across KPIs like ROAS, CAC, and CPA.
* Collaborate cross-functionally with brand, creative, and e-commerce teams to align campaigns with product launches, promotions, and overarching brand initiatives.
* Social Media and Paid Search:
* Manage paid search and social campaigns across Google, Meta, and emerging platforms to meet performance goals and brand standards.
* Build, test, and optimize ad content, targeting, and bidding strategies to improve ROAS and audience engagement.
* Work with agencies to ensure campaigns align with KPIs and brand standards.
* Email and SMS Marketing:
* Develop and execute segmented email and SMS campaigns that align with brand standards and e-commerce goals.
* Monitor and analyze campaign performance to identify opportunities for improvement.
* Direct Mail Marketing:
* Partner with vendors and our creative team to produce high-impact direct mail campaigns targeting every stage of the funnel, from awareness to retention.
* Digital Media:
* Collaborate with agencies to manage Connected TV campaigns across platforms.
* Oversee ad creation, campaign setup, audience targeting, budgeting, bidding strategies, and goals.
* Ensure proper tracking and attribution to measure performance.
* SEO:
* Develop a SEO strategy that focuses on high-impact keywords and content gaps; analyze traffic trends to recommend and execute improvements.
* Collaborate with the digital merchandising team to create optimized landing pages and personalized site experiences.
Required Skills, Knowledge, Education, and Training:
* At least 2 years of experience in paid search and paid social advertising (at an agency or in-house team)
* Bachelor's Degree in marketing, digital media, or a related field
* Proficient in Google Ads, Facebook Ads Manager, Google Analytics, and other paid media platforms.
* Strong understanding of bid management, targeting strategies, and campaign optimization.
* Ability to monitor performance data (CPC, CPA, ROAS) and adjust campaigns for optimal results.
* Analytical and problem-solving skills with the ability to translate data into actionable insights.
* Strong understanding of Email, SMS, Direct Mail, and SEO marketing
* High attention to detail and ability to manage multiple campaigns simultaneously.
* Solution-oriented mindset with the ability to evaluate and implement new tools or technologies.
* Proven experience working in a fast-paced, high-volume environment
* Excellent organizational, interpersonal, and communication skills
* Proficient with basic computer skills, with the ability to learn new programs quickly
Perks at DiamondBack:
* Competitive benefit offerings (Medical, Dental, Eye, Life, Short Term Disability)
* Employee Stock Ownership Program- each employee is provided with shares of company stock- we are all owners!
* Profit-Sharing
* Matched 401K Contributions
* Education reimbursement program up to $5250 annually
* Employee Cover Program: Every employee is eligible for a DiamondBack Cover
* Employee Pricing on products
* Friends and Family Discounts
* Healthy snacks provided daily
* Days of Service: Opportunity to make an impact with 3 paid days off for volunteering
* DiamondBack Gives Back: Employee directed giving- up to $2000 annually
* Casual Workplace: An easygoing environment with standing/adjustable desks
$78k-117k yearly est. 39d ago
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Content and Brand Experiences Manager
Milton Hershey School 4.7
Senior manager of marketing job in Hershey, PA
Located in Hershey, PA, Milton Hershey School (MHS) is a top-notch home and school where over 2,000 pre-K through 12th grade students from disadvantaged backgrounds are provided with an extraordinary cost-free, career-focused education. This is made possible by the generosity of Milton and Catherine Hershey, who established the school in 1909 and ensured it was fully endowed. Thanks to that foresight and generosity, the school has over 12,000 graduates and is expanding to serve more students.
We are seeking a Content and Brand Experiences Manager to collaboratively shape and execute a unified content and events strategy that reflects and advances the mission, values, and strategic priorities of MHS.
This position is an on-site role in Hershey, PA., and compensates between $80,899 and $108,000 plus provides an excellent benefits package, in addition to positively impacting the lives of thousands of students.
This role will plan, create, and oversee content across digital and print platforms ensuring a consistent and compelling brand voice that drives awareness, engagement, and growth. This role is also responsible for creating, managing, and overseeing the social media crisis strategy. Additionally, this position oversees the planning, execution and evaluation of major school-wide events that bring MHS's vision to life, supports the long-term strategic goals and annual themes, and fosters meaningful connections within the community.
Daily responsibilities include content strategy and planning, content creation and management, crisis communications lead, brand and messaging consistency, analytics and optimization, event strategy and planning, event execution, budgeting, supervising, and collaborating and leading.
The ideal candidate is a strategic thinker and exceptional writer with a sharp editorial eye and a passion for storytelling. They are both creative and analytical, able to work independently and collaboratively in a fast-paced, mission-driven setting. This role requires a high level of initiative, adaptability and attention to detail, along with strong organizational skills and a commitment to excellence. This is more than a job - it's a purpose-driven career. As stewards of Milton and Catherine Hershey's legacy, we seek candidates who are energized by high standards, inspired by impact, and dedicated to helping.
* Bachelor's degree in communications, marketing, or similar major
* 5 or more years of experience in a similar capacity including skills in social media, email marketing, internet, blogs, video, photography, graphic design, and coordinating large scale events (3,000 plus)
* Exceptional strategic planning and organizational skills
* Outstanding verbal, written and platform skills
* Strong project management skills with a demonstrated ability to meet deadlines in dynamic settings
* Proficient leader, collaborator, and influencer.
* Must demonstrate a high degree of integrity as all MHS staff are role models for students
* Candidates should be eager to engage with students.
$80.9k-108k yearly 60d+ ago
Marketing Manager
Feeser's Food Distributors 3.2
Senior manager of marketing job in Harrisburg, PA
DESCRIPTION OF EMPLOYER: Founded in 1901, Feeser's, Inc. is a family owned and operated full-line foodservice distributor located in Harrisburg, PA servicing the Mid-Atlantic region. Feeser's provides an expansive offering of dry, refrigerated, and frozen products to a diverse customer base comprised of restaurants, healthcare facilities, educational facilities, and other institutions.
SUMMARY: The MarketingManager develops strategies and tactics to improve Feeser's sales by deploying successful marketing campaigns from ideation to execution. This includes various organic and paid acquisition channels such as print marketing, social media, e-mail marketing, pay per click marketing, and search engine optimization. The Marketing Manger's responsibilities include tracking and analyzing the performance of campaigns, managing the marketing budget, and ensuring that all marketing materials are in line with our brand identity.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The strategic planning, direction, and execution of the company's marketing goals and initiatives. This would include all marketing solutions and resources necessary to support the needs of the customers and internal teams.
The execution and success of all company sales and marketing-related events, including campaigns, promotions, food shows, mini-shows, customer and industry events, and sales meetings.
Develop and maintain relationships with the supplier and broker communities to help drive teamwork and execution of strategies.
Maintain relationships with key customers and all internal departments to ensure ongoing understanding of needs.
Design a yearly marketing program for the company to include P&L and budget development.
Coordinate merchandising and purchasing to ensure the correct products are stocked to contribute to growth and the bottom line.
Administer and track all negotiated marketing contracts, including resolving any issues that might occur.
Assist in analyzing vendors with respect to overall profitability.
Produce valuable and engaging content for our website and blog that attracts and coverts our target groups.
Build strategic relationships and partner with key industry players, agencies, and vendors.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
Analyze consumer behavior and adjust e-mail and advertising campaigns accordingly.
Interview, hire, train and retain marketing staff.
SKILLS REQUIRED:
Excellent customer service, interpersonal, communication, and mentoring skills.
Must be able to develop, communicate, and implement plans and to set and define goals.
Must have industry and segment knowledge and be able to interpret data.
Must have good time management, administration, and organizational skills.
Must have the ability to build relationships, network, and execute business practices.
Ability to develop solutions to problems by using ingenuity and innovation.
Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate.
Solid knowledge of website analytics tools (e.g., Good, Analytics, WebTrends).
Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
A sense of aesthetics and a love for excellent copy.
Up to date with the latest trends and best practices in online marketing and measurement.
Ability to work unpredictable hours, including some evenings and weekends.
Excellent communication and decision-making skills.
Familiarity with online content marketing and social media development strategies.
Excellent written and verbal communication skills.
Proven experience developing marketing plans and campaigns.
Strong project management, multi-tasking, and decision-making skills.
Metrics-driven marketing mind with an eye for creativity.
Experience with marketing automation and CRM tools.
Strong event planning and cross-departmental collaboration skills.
Manage and promote vendor rebate and allowance programs, working closely with Purchasing and Sales.
QUALIFICATIONS AND EXPERINCE:
A bachelor's degree in marketing, Business Administration, Communications, or a related field.
10+ years in marketing and promotion. Prior experience in food distributor marketing is preferred but not required.
Experience managing vendor-driven marketing programs and trade programs.
PHYSICAL REQUIREMENTS:
Remaining in a stationary position, often standing or sitting for prolonged periods.
Moving about accomplishing tasks or moving from one worksite to another.
Communicating with others to exchange information.
Repeating motions that may include the wrists, hands, and/or fingers.
Noisy environments.
Ability to physically stand, bend, squat, and lift equipment up to 20 pounds.
Must possess visual acuity, i.e., close, distance, and color vision, depth perception, and the ability to adjust.
Feeser's Food Distributors is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All employment decisions are based on qualifications, merit, and business needs.
At American Express, our culture is grounded in a 175-year legacy of innovation, shared values, and Leadership Behaviors-and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you will experience this powerful backing through holistic well-being support, a wide range of professional development opportunities, and a culture where your voice, ideas, and impact truly matter.
Here, your work shapes the future of how American Express serves and engages customers. Together, we will define what's next for the brand, the business, and the colleagues who power it.
The **SeniorManager of Customer Growth Dialogic Strategy** (Reporting, Planning & Growth Strategy) will play a pivotal role at a transformative moment for the Dialogic program. This highly visible, high-impact role is ideal for a leader who thrives in white space, enjoys solving ambiguous problems, and is motivated by the opportunity to build scalable strategy and infrastructure for long-term growth.
You will balance analytical rigor with strategic foresight, operational excellence, and cross-functional leadership. This role is critical to reimagining how we operate, optimize performance, and unlock new growth opportunities across emerging and established channels.
**Focus Areas:** **.**
**1. Dialogic Treatment Growth Strategy**
+ Lead the development of the MemVal treatment strategy, including message design, treatment evolution, and the "path to MemVal" process.
+ Chair and lead the MemVal steering committee to ensure alignment, governance, and strategic prioritization.
**2. Reporting & Forecasting**
+ Rebuild and own monthly R&O, insights, and performance reporting across chat, phone, and emerging channels.
+ Partner closely with product and cross-functional stakeholders to deliver forecasting excellence and transparent, actionable insights
**What You'll Do**
+ Lead monthly reporting and forecasting routines, ensuring the delivery of clear, actionable insights while partnering with treatment owners and product, strategy, and marketing leadership teams.
+ Strengthen collaboration frameworks with key internal partners, clarifying roles, responsibilities, and cross-team operating models.
+ Define the long-term Dialogic growth strategy, encompassing membership value messaging, treatment evolution, and exploration of new channels.
+ Build and mature channel eligibility reporting, processes, and issue-management routines to unlock growth within core operations.
+ Collaborate with customer marketing channel owners to enhance end-to-end customer experience and share best practices across the enterprise.
**Minimum Qualifications**
+ Proven experience in marketing strategy, analytics, or related strategic functions.
+ Exceptional analytical, storytelling, and insight-generation skills, with the ability to translate complex data into clear recommendations and influence decision-making.
+ Strong project management and organizational capabilities; thrives in fast-paced, evolving environments with multiple stakeholders.
+ Demonstrated success building new processes, infrastructure, or operating models from the ground up.
+ A highly collaborative, proactive mindset with a passion for innovation and shaping what's next.
**Qualifications**
Salary Range: $103,750.00 to $174,750.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
+ Competitive base salaries
+ Bonus incentives
+ 6% Company Match on retirement savings plan
+ Free financial coaching and financial well-being support
+ Comprehensive medical, dental, vision, life insurance, and disability benefits
+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
+ 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
+ Free and confidential counseling support through our Healthy Minds program
+ Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the " Know Your Rights " poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: ***************************
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
**Job:** Marketing
**Primary Location:** United States
**Schedule** Full-time
**Req ID:** 25023593
$103.8k-174.8k yearly 9d ago
Sr. Manager, Medical Distribution Account Marketing
Cardinal Health 4.4
Senior manager of marketing job in Harrisburg, PA
**What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution.
**_Job Summary_**
The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.
**_Responsibilities_**
Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following:
Financials and Performance Metrics:
+ Leverage data to understand channel performance and program effectiveness and support decision-making.
+ Monitor product performance metrics and customer satisfaction.
+ Prepare reports and presentations on product performance and market insights for stakeholders.
Marketing tools and GTM Strategies:
+ Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments
+ Sales enablement support to accelerate industry growth
+ Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.
+ Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
+ Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts:
+ Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy
+ Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy
+ Ensure that marketing strategies are effectively executed at the channel level
+ Communicate cross-functionally for strategy refinement
+ Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis:
+ Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement
+ Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD
**Qualifications**
+ 8-12 years of experience, preferred
+ Bachelor's degree in related field, or equivalent work experience, preferred
+ Self-motivated, entrepreneurial, independent, driven individual to meet objectives
+ Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)
+ Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
+ Ability to influence cross-functional teams without formal authority
+ Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
+ Excellent written and verbal communication skills and comfort presenting to internal and external audiences
+ Must be able to travel up to 25% of the time, including some nights and weekends.
**What is expected of you and others at this level**
+ Manages department operations and supervises professional employees, front line supervisors and/or business support staff
+ Participates in the development of policies and procedures to achieve specific goals
+ Ensures employees operate within guidelines
+ Decisions have a short term impact on work processes, outcomes and customers
+ Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with seniormanagement
+ Interactions normally involve resolution of issues related to operations and/or projects
+ Gains consensus from various parties involved
**Anticipated salary range:** $105,100 - $150,100
**Bonus eligible:** Yes
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (***************************************************************************************************************************
$105.1k-150.1k yearly 43d ago
Assistant Marketing Manager - Entry Level
Valley Surge Marketing
Senior manager of marketing job in Harrisburg, PA
One of the fastest growing industries across the country. We alleviate some of the work from Fortune 100 and 500 Companies by aiding in all aspects of their retail marketing to expand their business development locally. All representatives are cross-trained in marketing and sales through events, promotions, product launches and demonstrations. Valley Surge Marketing Group's focus is to grow the territory and promote representatives from within to aid in the territory management and training of future business partners.
Job Description
VSM envelopes the leading Marketing, Advertising, and Sales firms in the Harrisburg, PA area. We are currently looking for innovative, team-oriented individuals who enjoy working with others and maintaining relationships with our prestigious clientele to be considered for our management training program.
With recent expansion and growth, we are in need of individuals who posses strong leadership abilities to help oversee more campaigns to insure growth and success within our company. We are willing to invest our time into training qualified candidates from the ground up to take on great leadership and management roles. Through our management training program, we can cross train and develop those individuals into that role in the marketing and promotions we do for our clients' products and services.
PHASES OF OUR MARKETINGMANAGEMENT TRAINING PROGRAM
:
·
Customer Service:
client representative, brand management, direct field marketing, retail customer service
·
Leadership & Team Building:
relationship management with retailer, interviewing, hiring and on-boarding process, training, team management, social media
·
Management Training:
financial, administrative, operational, full recruiting cycle
Qualifications
Primary Duties of the Entry Level MarketingManager:
· Impacts sales results by developing, supporting and executing field marketing and segment activities.
· Executes Marketing campaigns and Plans Events depending on expertise.
· Works with appropriate clients to support campaigns.
· Works with various corporate/field marketingmanagers to determine appropriate customized programs and strategies for various market segments.
· Provides coordination and project management to ensure event success.
· Once the management capacity is reached, may also attend these events as required.
· Monitors use of existing sales tools.
· Provides input on requirements for additional tools.
· Publicizes event and works with Account Development to raise awareness and drive high levels of attendance and participation by targeted audience.
· Advises on new ideas to generate revenue for various clientele
Additional Information
All your information will be kept confidential according to EEO guidelines.
$74k-110k yearly est. 1d ago
Sr. Marketing & Communications Manager
The Wenger Group
Senior manager of marketing job in Lancaster, PA
Job Description
Who are we:
We're a leading Northeast family-owned food, agricultural products, and agricultural services organization headquartered in Pennsylvania. We provide animal nutrition and feeds; specialty protein production, processing, and marketing; on-farm protein production services; and grain, fertilizer, and ingredient procurement.
We're a stable company with strong core values, great benefits, competitive wage structure, and a safe and healthy work environment. With over 850 team members, we're a growing company in an essential sector - agriculture!
Learn more here: ******************************
What your day looks like:
POSITION SUMMARY:
The SeniorMarketing & Communications Manager will serve as a strategic partner to The Wenger Group's Executive Team, driving high-impact communication initiatives that reinforce the company's mission, vision, and values. This role will lead the development and execution of executive-level communications, including board presentations, strategic customer messaging, internal strategy rollouts, and town hall engagements. The ideal candidate will be a seasoned communicator with a strong grasp of corporate storytelling, stakeholder engagement, and executive presence.
ESSENTIAL JOB FUNCTIONS:
Executive Communications
Develop and refine board-level presentation materials in collaboration with senior leaders.
Craft compelling narratives that align with corporate strategy and performance metrics.
Support CEO and C-suite communications with speechwriting, talking points, and visual storytelling.
Corporate Identity & Messaging
Lead initiatives to articulate and embed the company's mission, vision, and values across all communication channels.
Ensure consistent messaging across internal and external platforms, including strategic customer presentations and investor communications.
Internal Engagement
Design and execute communication strategies for annual strategy rollouts and town hall meetings.
Partner with HR and business unit leaders to drive employee engagement through clear, inspiring messaging.
Manage logistics and content for internal events, including scripting, slide decks, and video messaging.
Strategic Customer Communications
Collaborate with sales and business development teams to create tailored presentations for key accounts.
Translate complex business strategies into customer-facing narratives that drive trust and alignment.
Cross-Functional Collaboration
Work closely with marketing, HR, and operations to ensure alignment of messaging and priorities.
Serve as a communications advisor to senior leaders, offering guidance on tone, delivery, and impact.
EDUCATION & EXPERIENCE:
Required:
Bachelor's degree in Communications, Marketing, Business, or related field.
7+ years of experience in corporate communications, executive support, or strategic marketing.
Proven experience developing board-level presentations and executive messaging.
Exceptional writing, editing, and storytelling skills.
Strong project management and stakeholder engagement capabilities.
Preferred:
Experience in agriculture, food production, or manufacturing sectors.
Familiarity with internal communications platforms (e.g., SharePoint, Teams, Yammer).
Advanced PowerPoint and visual design skills.
MBA or relevant communications certifications (e.g., IABC, PRSA).
In addition to our more traditional benefits, we also offer great perks and numerous resources for professional development and team building:
Promotional opportunities
Rewards and recognition programs
Robust onboarding and training program
Employee Discount Programs (Perks at Work)
Employee referral program
Encouraging and collaborative culture
What our benefits are:
Paid Time Off, Floating Holiday, Volunteer Day, Parental Leave, etc.
Carebridge Employee Assistance Program
For all full-time members:
Medical
Dental
Vision
Health Savings Account (HSA)
Medical Flexible Spending Account
Dependent Care Flexible Spending Account
Life Insurance/Accidental Death and Dismemberment Insurance
Short-Term & Long-Term Disability
Pet Insurance
Each team member has the potential to earn a yearly bonus based on the achievement of company goals.
The Wenger Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type as protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Powered by ExactHire:190094
$60k-89k yearly est. 29d ago
Director, External Expert Strategy & Engagement
Otsuka America Pharmaceutical Inc. 4.9
Senior manager of marketing job in Harrisburg, PA
The Director, External Expert Strategy & Engagement is a critical role responsible for defining, standardizing, and overseeing the company's global strategy for engaging a broad spectrum of external stakeholders. This includes Key Opinion Leaders (KOLs), Digital Opinion Leaders (DOLs), Payers/Access Stakeholders, Academic/Integrated Health Systems, Patients/Caregivers, and Patient Advocacy Groups. The role is accountable for establishing the governance, process clarity, and technological infrastructure necessary to ensure coordinated, high-value, and non-transactional interactions across all functional areas, distinguishing tactics based on the asset lifecycle stage (Early vs. In-line). This position reports directly to the Executive Director of External Engagement and Field Excellence.
****
**Key Responsibilities:**
**Strategic Governance and Accountability**
+ Establish clear accountability and process ownership for all external expert engagement activities, defining roles and responsibilities across the Medical Affairs (GMA) function to address the current pain point of limited clarity on accountabilities and responsibilities.
+ Develop and implement a standardized global strategy for external engagement that distinctly tailors objectives based on asset lifecycle (e.g., Early Asset engagement must focus on obtaining input from KOLs and Payers on trial design and clinical/economic value).
**System and Data Management**
+ Coordinate with stakeholder engagement liaisons (from GMA, Commercial, Clinical Development, Market Access, Patient Advocacy and Stakeholder Management, Corporate Communications, and Government Affairs) and IT to migrate multiple, overlapping stakeholder lists.
+ Drive process adherence for the consistent upkeep and governance of the centralized external stakeholder list, ensuring the database accurately tracks engagement across all categories of stakeholders (e.g., Patients/Caregivers, Academic Systems, Digital Opinion Leaders).
+ Champion the use of the centralized system to track all medical expert interactions, contact attempts, and strategic insights captured.
**Coordination and Best Practices**
+ Facilitate connections between the designated primary stakeholder lead contact and any internal team member seeking subsequent outreach to prevent multiple concurrent communications and requests.
+ Encourage and mandate best practices for GMA preparation before any stakeholder outreach, ensuring all engagement is high-quality and strategically aligned.
+ Partner with the Training team to develop standardized training and resources for internal teams on proper engagement protocols, compliance guidelines, and use of the centralized Veeva system, highlighting the specific goals for engaging each stakeholder group.
+ Collaborate with Global Training Lead to coordinate any needed training on external engagement processes and/or capabilities.
+ Consider technology and AI to support workflow improvement.
**Qualifications:**
**Education and Experience:**
+ Advanced scientific or clinical degree is required (PharmD, MD, PhD, or equivalent).
+ Minimum of 8 - 10 years of progressive experience in the pharmaceutical or biotechnology industry, with at least 5 years in Global Medical Affairs, Strategic Operations, or an equivalent function focused on External Expert/KOL Engagement.
+ Proven experience in designing, implementing, and managing global engagement processes across multiple therapeutic areas and across different asset lifecycle stages.
+ Demonstrated success in leading a complex cross-functional project (e.g., system migration, process standardization) involving IT and multiple business units.
**Skills and Competencies:**
+ Exceptional ability to drive process governance and change management across a global matrix organization.
+ Superior Stakeholder Management and influencing skills, capable of gaining consensus and driving compliance among diverse functional leaders (Commercial, Clinical, Global Medical Affairs).
+ Strong technological acumen with proven experience working with Veeva or similar management platforms for centralized data management.
+ Excellent communication and presentation skills, with the ability to articulate the strategic value of coordinated external engagement to senior executive leadership.
+ Motivated and solution-oriented, with a clear focus on simplifying complex processes for end-users.
**Competencies**
**Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
**Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business.
**Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
**Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
**Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
**Empowered Development -** Play an active role in professional development as a business imperative.
Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.
**Application Deadline** : This will be posted for a minimum of 5 business days.
**Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Come discover more about Otsuka and our benefit offerings; ********************************************* .
**Disclaimer:**
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) .
**Statement Regarding Job Recruiting Fraud Scams**
At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.
Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.
Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.
To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* .
Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities.
Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
$183.3k yearly 32d ago
Marketing Manager
Heritage Cutter
Senior manager of marketing job in Millersburg, PA
Job DescriptionSalary:
Heritage Cutter is a middle-market, American manufacturer of industrial cutting tools. We are home to some of the longest-standing and best recognized brands in the industry. Data Flute designs, manufactures and sells high-performance, application-specific, solid-carbide, end mills and other round tools. Brubaker Tool offers high performance taps and threading products, general purpose taps and end mills. Weldon Tool makes and sells high speed steel end mills, cobalt end mills, carbide end mills and many specialty items. Decatur Diamond is home to one of the broadest selection of diamond-based cutting tools in the market. This includes, but is not limited to, milling cutters and face mills, PCD cartridges, PCD inserts, fixed pocket PDC tooling and complex, integrated shank PCD tools.
This position will require travel to all locations, Millersburg, PA, Pittsfield, MA and Decatur, IN as necessary.
The marketingmanager will be responsible for working with product managers, IT and seniormanagement across all brands and products. Duties include but are not limited to:
Content and layout for product catalogs, both print and electronic
Content and layout for flyers and promotional publications, both print and electronic
Product launch, marketing support/materials and promotional items.
Working with brand managers along with IT and outside providers for website
Layout
Content
Updates and currency
Content and layout for social media, including but not limited to YouTube, LinkedIn, Twitter, etc.
Content and layout for any industry print advertising
Content and layout for technical articles in trade publications
The ideal candidate will possess
Experience in technical, industrial marketing, ideally, but not necessarily in the cutting tool industry
Strong industry knowledge and expertise
The ability to work across functional areas
Good creative skills
Website knowledge. Content based, with some technical underpinning
A passion for the industrial sector and for continuous improvement
$74k-112k yearly est. 3d ago
Global Marketing Manager - Alternative Fuels
Vontier
Senior manager of marketing job in Harrisburg, PA
**INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global MarketingManager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel.
**Responsibilities:**
**Lead Generation:**
+ Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below)
+ Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions.
+ Successfully execute new product launches.
+ Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements.
+ Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace').
+ Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets.
**Lead Management:**
+ Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs.
+ Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations.
+ Build custom reports tracking lead status through the sales funnel.
+ Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities.
**Digital Marketing:**
+ Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility.
+ Build and implement an engaging social media strategy.
+ Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities.
+ Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms.
+ Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO.
+ Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates.
**Sales Enablement:**
+ Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies.
+ Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape).
+ Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information.
+ Coordinate translation of marketing materials into requisite languages.
**Exhibitions & Events:**
+ Support ANGI Energy's yearly exhibition plan across North America and Europe.
+ Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives.
+ Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks).
+ Manage event leads, devising and implementing post-event nurturing campaigns.
**Brand:**
+ Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms.
+ Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness.
+ Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment.
**Internal Communications:**
+ Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities.
**WHO YOU ARE (Qualifications)**
**Essential** **:**
+ Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience.
+ Minimum 5 years of relevant work experience in B2B marketing.
+ Excellent verbal and written communication skills.
+ Experience running annual marketing plans and budgets.
+ Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns.
+ A good eye for creative and knack for developing effective campaign briefs.
+ CRM and marketing automation software skills (Salesforce marketing cloud preferred).
+ Experience partnering with sales teams to develop compelling value propositions and sales tools.
+ Experience working closely with product/engineering teams to translate complex data in digestible formats.
+ Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders.
+ Willingness to travel (domestic and overseas, estimated 15-20% of role).
**Preferable:**
+ In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive).
+ Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous.
+ Experience working within Sales & Marketing organizations with multiple channels of distribution.
+ Event management skills.
+ Graphic design experience (Adobe Creative Suite).
**Outcomes and Deliverables:**
**Deliverables:**
+ Annual strategic marketing plan.
+ Targeted account-based marketing strategies to defined key accounts.
+ Effective sales enablement tools and digital content.
+ Yearly tradeshow & events schedule.
**Outcomes:**
+ Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs).
+ Increased brand awareness and leads from industry whitespace.
+ Effective budget management
+ Demonstrable ROI on marketing activities
**Physical Demands:**
+ Frequent use of computer, phone, and other office equipment.
+ Ability to participate in virtual meetings and presentations for extended periods.
+ Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time).
+ Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials.
+ Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs).
+ Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays.
+ Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity.
+ Ability to work flexible hours occasionally to accommodate global time zones and meetings/events.
**Work Environment:**
+ Office-based/remote work involving extended periods of sitting and computer use.
+ Exhibitions, Conferences, and Events..
The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.
For this specific role, you may be eligible to participate in an annual bonus plan.
Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.*
**Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.
**WHO IS ANGI**
ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs.
ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com.
**WHO IS VONTIER**
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** .
**At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.**
Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.
Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.
**Together, let's enable the way the world moves!**
"Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
$85k-120k yearly 38d ago
Director of Global Integrated Marketing
E.T. Gresham 3.1
Senior manager of marketing job in Harrisburg, PA
Job Type:- Full Time Won't have to move to Harrisburg - maybe go there 2x a month and then some international travel (rarely) and rarely to Menlo Park, CA. So while not moving to Harrisburg, would have to be on the East Coast - don't want any time zone issues.
Still important from a
large/global & B2B technology company.
Responsibilities:-
As a key leader on the global marketing team, the
Director of Global Integrated Marketing
is responsible for developing and delivering Digital and Integrated marketing communications, programs and initiatives that drive business results.
The ideal candidate will be able to drive change and thrive in a fast-paced, global environment. Will build effective relationships with various key collaborators at all levels of the organization, including Marketing, Sales, Product Management and Channel colleagues.
This role requires someone who is both a strategic thinker, staying abreast of critical industry trends and embedding market-based insight into the development of marketing strategies, and a flawless executor who is able to understand the details of campaign workflows, program execution and sales/marketing systems.
Will manage a small team of marketing professionals and ideally have the skills and capabilities to grow into the global head marketing role for the business unit over time.
Qualifications
:
·
15 years' experience in marketing, global experience preferred. Must have a strong understanding of go-to-market strategy and execution, as well as a talent for design and creative analysis.
·
Demonstrated experience in product marketing, integrated marketing, and/or brand management experience in a B2B or technology company.
·
Industry knowledge of Internet of Things (IoT) a plus.
·
Track record of demonstrated success delivering business impact through marketing initiatives.
·
Experience with the full marketing mix and knowledgeable on current marketing communications trends and practices. Fluent in digital marketing and utilization within a holistic marketing program.
·
Outstanding communication and presentation skills (written, oral, listening, influencing, coaching, strategic communication planning). A convincing communicator with compelling perspectives and knowledge of industry and marketing trends and innovations.
·
Strong business acumen, knowledge of the customer, the competition and issues impacting business coupled with the ability to use this information to shape communications and strategies.
·
Strong collaboration and influencing skills, with a proven track record of forging excellent relationships across organizations and with seniormanagement.
·
Experience with sales and marketing CRM systems
Regards
Avinash
**************************
************
Additional Information
All your information will be kept confidential according to EEO guidelines.
$146k-219k yearly est. Easy Apply 1d ago
Director of Global Integrated Marketing
Scout ET
Senior manager of marketing job in Harrisburg, PA
Job Type:- Full Time
Won't have to move to Harrisburg - maybe go there 2x a month and then some international travel (rarely) and rarely to Menlo Park, CA.
So while not moving to Harrisburg, would have to be on the East Coast - don't want any time zone issues.
Still important from a
large/global & B2B technology company.
Responsibilities:-
As a key leader on the global marketing team, the Director of Global Integrated Marketing is responsible for developing and delivering Digital and Integrated marketing communications, programs and initiatives that drive business results.
The ideal candidate will be able to drive change and thrive in a fast-paced, global environment. Will build effective relationships with various key collaborators at all levels of the organization, including Marketing, Sales, Product Management and Channel colleagues.
This role requires someone who is both a strategic thinker, staying abreast of critical industry trends and embedding market-based insight into the development of marketing strategies, and a flawless executor who is able to understand the details of campaign workflows, program execution and sales/marketing systems.
Will manage a small team of marketing professionals and ideally have the skills and capabilities to grow into the global head marketing role for the business unit over time.
Qualifications:
· 15 years' experience in marketing, global experience preferred. Must have a strong understanding of go-to-market strategy and execution, as well as a talent for design and creative analysis.
· Demonstrated experience in product marketing, integrated marketing, and/or brand management experience in a B2B or technology company.
· Industry knowledge of Internet of Things (IoT) a plus.
· Track record of demonstrated success delivering business impact through marketing initiatives.
· Experience with the full marketing mix and knowledgeable on current marketing communications trends and practices. Fluent in digital marketing and utilization within a holistic marketing program.
· Outstanding communication and presentation skills (written, oral, listening, influencing, coaching, strategic communication planning). A convincing communicator with compelling perspectives and knowledge of industry and marketing trends and innovations.
· Strong business acumen, knowledge of the customer, the competition and issues impacting business coupled with the ability to use this information to shape communications and strategies.
· Strong collaboration and influencing skills, with a proven track record of forging excellent relationships across organizations and with seniormanagement.
· Experience with sales and marketing CRM systems
Regards
Avinash
**************************
************
Additional Information
All your information will be kept confidential according to EEO guidelines.
$129k-192k yearly est. Easy Apply 60d+ ago
Sr. Manager, Content Strategy
Carlisle Companies Inc. 4.2
Senior manager of marketing job in Carlisle, PA
The Senior Content Strategy Manager is a visionary and operational leader who will drive how our brand communicates, creates, and connects. In this pivotal role, you'll lead a multidisciplinary team-spanning content strategy, creative design, and multimedia production-to shape compelling brand narratives and deliver high-impact marketing campaigns.
You'll build scalable systems for content intake and resource allocation, govern and optimize our Digital Asset Management (DAM) system, and ensure that every piece of content aligns with our brand identity, business goals, and customer needs.
This is both a strategic and hands-on leadership position-ideal for someone who thrives on empowering creative teams, improving processes, and driving measurable results.
What You'll Do
Creative & Content Strategy
* Responsible for developing and overseeing content strategy, graphic design, multimedia (video/audio), and other creative content production to attract and engage an audience
* Maintain high creative standards and ensure consistent execution across all platforms.
* Use analytics and feedback to continuously improve processes, DAM efficiency, and content effectiveness.
Team & Process Leadership
* Partnering with leadership and sales to determine prioritization, feasibility, impact on team capacity and external resource needs.
* Lead and develop the creative team, including content strategy, graphic design, and multimedia for prioritized projects.
Asset Management & Optimization
* Own the strategy and management of assets within the DAM platform.
* Develop and enforce taxonomy, metadata, tagging, and governance standards to ensure assets are searchable, organized, and compliant.
* Maintain database of brand, product and legal guidelines with editing and legal teams.
Continuous Improvement
* Champion lean principles and process efficiency within the marketing organization.
* Support company-wide COS (Carlisle Operating System) continuous improvement initiatives with a focus on team effectiveness and transparency.
What You'll Bring
* Proven experience leading cross-functional creative or marketing operations teams.
* Exceptional communication and storytelling skills-able to influence across all levels of the organization.
* Strong analytical mindset with the ability to translate data into actionable insights.
* Demonstrated success managing multiple projects in dynamic, fast-paced environments.
* Expertise in process improvement, change management, and creative workflow systems.
* Knowledge of intellectual property, copyright, and compliance in marketing content.
Education & Experience
* Bachelor's degree in Marketing, Operations Management, Information Systems, Data Analytics, or a related field.
* (Ten) 10 years of experience leading content strategy, creative, or marketing operations teams in a corporate or agency setting.
* (Five) 5+ years of demonstrated success leading teams in high-performing, goal-oriented environments.
* Experience working with DAM tools, Adobe CC, Figma, Wrike, and Marketo (or similar MA tool).
Working Environment
This role offers a hybrid work schedule with flexibility between remote and office settings. Occasional travel (10-15%) is required for customer research, industry events, and cross-functional collaboration.
Ready to lead content strategy at scale and shape how our brand tells its story?
Join us and help define the future of creative excellence and operational impact.
#LI-AF1
$66k-97k yearly est. 60d+ ago
Manager, Product Management (Alternative Distribution) - Small Commercial
Travelers Insurance Company 4.4
Senior manager of marketing job in Harrisburg, PA
**Who Are We?** Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
**Job Category**
Product
**Compensation Overview**
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
**Salary Range**
$101,300.00 - $167,000.00
**Target Openings**
1
**What Is the Opportunity?**
Within the Product team at Travelers, you will have the opportunity to regularly engage in unique and intellectually stimulating business problems. As a Manager, Product Management, you will manage the growth and profitability for a state(s), product, or line of business. You will analyze complex business problems and propose fact-based solutions with consideration of internal and external trends to achieve business objectives. By collaborating and influencing key stakeholders across the organization you will also ensure strategic direction and alignment for successful execution. You will coach and lead cross functional team(s) on growth strategies, products, and objectives.
**What Will You Do?**
+ Lead and guide the data analysis of business results including product refreshes, performance expectations and identifying root cause.
+ Develop and influence recommendations to drive desired growth & profitability impacts that demonstrate a holistic view of short- and long-term strategy with consideration for local regulatory nuances and broader marketplace dynamics.
+ Present, inform and influence recommendations to key leadership stakeholders including proposed product/pricing changes or new product builds.
+ Act as a senior resource in key strategic initiatives to support the goals and objectives of the broader organization.
+ Manage, coach, and/or guide analysts.
+ Perform other duties as assigned.
**What Will Our Ideal Candidate Have?**
+ Bachelor's degree in Business Management/Administration, Mathematics, Finance, Actuarial Science, Economics, or other analytics related field.
+ Five years' experience working in a mathematical, analytical, or data related role preferably in the financial services industry.
+ Experience developing techniques and procedures used to forecast insurance financials.
+ Has deep understanding of Travelers' business strategy and plan objectives to align with enterprise goals.
+ Excellent communication skills with the ability to interact and influence management.
+ Excellent analytical skills with the ability to evaluate and understand current data and systems, find deficiencies/opportunities, recommend changes, and translate into business impacts.
+ Demonstrated knowledge of pricing and actuarial techniques and understanding of actuarial concepts such as loss development and trending.
+ Understand the workflow and terminology of insurance products and processes and their impact on profit and loss.
**What is a Must Have?**
+ Bachelor's Degree or equivalent combination of education and experience.
+ Three years of experience in data analytics or similar work experience.
**What Is in It for You?**
+ **Health Insurance** : Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
+ **Retirement:** Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
+ **Paid Time Off:** Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
+ **Wellness Program:** The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
+ **Volunteer Encouragement:** We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
**Employment Practices**
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email (*******************) so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit ******************************************************** .
$101.3k-167k yearly 30d ago
Senior Director, Product Marketing Operations and Competitive Intelligence
Pagerduty 3.8
Senior manager of marketing job in Harrisburg, PA
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses.
Join us. (******************************* At PagerDuty, you'll tackle complex problems, collaborate with kind and ambitious people, and help build a more equitable world-all in a flexible, award-winning workplace.
We are seeking a seasoned and insightful people leader to establish and spearhead our Product Marketing Operations and Competitive Intelligence function, reporting directly to the VP, Product Marketing. In this pivotal role, you will lead a dedicated team, driving both major and minor product launches, cultivating robust competitive intelligence, and consistently reporting on progress across all initiatives.
Specifically, evolve, establish and execute product marketing programs and operations related to GTM readiness, to include:
+ **Product Launch process** - Establish, document and maintain product market launch framework, operating model and launch calendar that aligns with development and the field.
+ **Product Launch management** - organize and execute critical product launches, driving the planning and execution of launch activities, events/webinars and ensuring alignment and readiness across all marketing work streams, while coordinating overall readiness with development and field teams.
+ **Competitive Intelligence** - manage a team that builds and runs a competitive intel program that serves as the internal authority on competitive dynamics, equipping sales teams with sharp differentiation, timely insights and effective strategies to win.
+ **Repeatable sales plays** - partner with PMMs, Field, and Enablement stakeholders to define, build and deliver repeatable sales motions to drive annual operating targets (pipeline, billings, net-new logos).
+ **PMM Planning and Coordination** - organize and drive quarterly and yearly planning and operating plans for product marketing, including reporting results to key stakeholders; organize and drive PMM all-hands and leadership meetings and related presentations.
+ **Standards, Best Practices and Consistency** - drives the establishment of consistent templates, frameworks, and constructs for use across the team.
+ **Portfolio-level content and enablement** - drive the planning, delivery and quality of content for any cross-product activity, such as launch content, major event session tracks, and product marketing related enablement programs for sales revenue achievement.
**Basic Qualifications:**
+ 10+ years of experience in B2B marketing, market research, or a related field.
+ 5+ years' experience leading a marketing function, or similar, used to managing multiple projects at one time within established timelines.
+ Proficient in planning and project management skills.
+ Ability to handle individual contributor and detail-oriented responsibilities in addition to people management responsibilities such as guiding, performance managing and mentoring a team.
+ Strong analytical skills and experience in quantitative and qualitative research methods, translating complex data into actionable insights.
+ Delivers results efficiently with a high sense of urgency when applicable.
+ Excellent communication and presentation skills, both written and verbal.
+ Ability to build strong partnerships at all levels of leadership and manage by influence.
+ Seamlessly negotiates and manages conflict.
**Preferred Qualifications:**
+ Experience in high growth companies
+ Software/SaaS/B2B technology industry experience is preferred.
+ Experience in product marketing, specifically experience in managing launches at scale
The base salary range for this position is 180,000 - 304,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.
**Hesitant to apply?**
We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn't the right role or time - sign up for job alerts (**************************************** !
**Where we work**
PagerDuty operates a hybrid work model with offices (**************************************** in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we **cannot** employ candidates residing in:
**Location restrictions:**
**Australia:** Northern Territory, Queensland, South Australia, Tasmania, Western Australia
**Canada:** Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon
**United States:** Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming
_Candidates must reside in an eligible location, which vary by role._
**How we work**
Our values (************************************** guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian.
People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. PagerDuty has four key dimensions that define our Leadership Impact: Lead Self, Lead the Team, Lead the Business, and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance.
**What we offer**
As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site (********************************************** .
**Your package may include:**
+ Competitive salary
+ Comprehensive benefits package
+ Flexible work arrangements
+ Company equity*
+ ESPP (Employee Stock Purchase Program)*
+ Retirement or pension plan*
+ Generous paid vacation time
+ Paid holidays and sick leave
+ Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
+ Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
+ Paid volunteer time off: 20 hours per year
+ Company-wide hack weeks
+ Mental wellness programs
*Eligibility may vary by role, region, and tenure
**About PagerDuty**
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud is an AI-powered platform that empowers business resilience and drives operational efficiency for enterprises. With a generative AI assistant at its core, PagerDuty empowers teams to detect and resolve issues in real time, orchestrate complex workflows, and drive continuous improvement across their digital operations. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses
PagerDuty is Great Place to Work-certified, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.
Go behind-the-scenes on our careers site (*********************************** and @pagerduty on Instagram.
**Additional Information**
PagerDuty is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. Your privacy is important to us. By submitting an application, you confirm that you have read and understand PagerDuty's Privacy Policy (****************************************** .
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs.
PagerDuty uses the E-Verify employment verification program.
$126k-161k yearly est. 29d ago
Senior Product Marketing Manager
Datavant
Senior manager of marketing job in Harrisburg, PA
Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care.
By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.
**About the Role**
The Senior Product MarketingManager is responsible for defining the story of our products. What we build, why it matters, and how it drives impact for our customers. This person will translate product strategy into compelling narratives, enable our commercial teams, and partner with Growth and Demand Gen to activate campaigns that drive adoption and pipeline.
**Key Responsibilities**
+ **Positioning & Messaging:** Craft differentiated messaging and positioning for core products and solutions; own the "master story" and ensure consistency across channels. **GTM & Launch Strategy:** Lead product launches and go-to-market planning; align cross-functionally with Product, Sales, and Marketing.
+ **Sales Enablement:** Develop battlecards, talk tracks, competitive briefs, and onboarding materials to arm Sales and Customer teams with clear, confident messaging.
+ **Content Ownership:** Oversee high-impact content, including white papers, case studies, solution overviews, and thought leadership pieces. **Campaign Partnership:** Co-develop campaign messaging and content with Growth & Demand Gen, ensuring alignment between product strategy and execution. **Market & Competitive Intelligence:** Maintain ongoing insight into market trends, customer needs, and competitor positioning to inform strategy.
+ **Customer Advisory Board (CAB) Content:** Partner with the CX team on customer storytelling, narrative development, and event messaging.
**What You Bring**
+ 6-8 years of product or solutions marketing experience in B2B SaaS, health tech, or data-driven industries.
+ Demonstrated ability to craft compelling, differentiated messaging and translate technical concepts into business value.
+ Strong collaboration skills; proven track record of partnering with Product, Sales, and Demand Gen teams.
+ Excellent storytelling and writing abilities; comfortable developing and presenting content to executive audiences.
+ Strategic thinker who is also hands-on; able to own both planning and execution.
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.
The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.
The estimated total cash compensation range for this role is:
$128,000-$160,000 USD
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.
This job is not eligible for employment sponsorship.
Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.
Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis.
For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
$128k-160k yearly 44d ago
Content and Brand Experiences Manager
Milton Hershey School 4.7
Senior manager of marketing job in Hershey, PA
Located in Hershey, PA, Milton Hershey School (MHS) is a top-notch home and school where over 2,000 pre-K through 12th grade students from disadvantaged backgrounds are provided with an extraordinary cost-free, career-focused education. This is made possible by the generosity of Milton and Catherine Hershey, who established the school in 1909 and ensured it was fully endowed. Thanks to that foresight and generosity, the school has over 12,000 graduates and is expanding to serve more students.
We are seeking a **Content and Brand Experiences Manager** to collaboratively shape and execute a unified content and events strategy that reflects and advances the mission, values, and strategic priorities of MHS.
This position is an on-site role in Hershey, PA., and compensates between $80,899 and $108,000 plus provides an excellent benefits package, in addition to positively impacting the lives of thousands of students.
This role will plan, create, and oversee content across digital and print platforms ensuring a consistent and compelling brand voice that drives awareness, engagement, and growth. This role is also responsible for creating, managing, and overseeing the social media crisis strategy. Additionally, this position oversees the planning, execution and evaluation of major school-wide events that bring MHS's vision to life, supports the long-term strategic goals and annual themes, and fosters meaningful connections within the community.
Daily responsibilities include content strategy and planning, content creation and management, crisis communications lead, brand and messaging consistency, analytics and optimization, event strategy and planning, event execution, budgeting, supervising, and collaborating and leading.
**Qualifications**
The ideal candidate is a strategic thinker and exceptional writer with a sharp editorial eye and a passion for storytelling. They are both creative and analytical, able to work independently and collaboratively in a fast-paced, mission-driven setting. This role requires a high level of initiative, adaptability and attention to detail, along with strong organizational skills and a commitment to excellence. This is more than a job - it's a purpose-driven career. As stewards of Milton and Catherine Hershey's legacy, we seek candidates who are energized by high standards, inspired by impact, and dedicated to helping.
+ Bachelor's degree in communications, marketing, or similar major
+ 5 or more years of experience in a similar capacity including skills in social media, email marketing, internet, blogs, video, photography, graphic design, and coordinating large scale events (3,000 plus)
+ Exceptional strategic planning and organizational skills
+ Outstanding verbal, written and platform skills
+ Strong project management skills with a demonstrated ability to meet deadlines in dynamic settings
+ Proficient leader, collaborator, and influencer.
+ Must demonstrate a high degree of integrity as all MHS staff are role models for students
+ Candidates should be eager to engage with students.
**Schedule** : Full-time
**Job Type** **: Standard**
**Job Posting** **: Nov 13, 2025**
**Req ID:** 25000225
Equal Employment Opportunity Policy
Milton Hershey School does not discriminate against applicants or employees, in hiring, promotion or any terms or conditions of employment, on the basis of race, color, national or ethnic origin, ancestry, sex, age, religion or religious creed, veteran status, disability or use of a guide or support animal because of the blindness, deafness or physical handicap of the user or because the user is a handler or trainer of support or guide animals, or any other status protected under applicable federal or Pennsylvania law.
$80.9k-108k yearly 60d+ ago
Marketing Manager
Feeser's Food Distributors 3.2
Senior manager of marketing job in Harrisburg, PA
Job Description
DESCRIPTION OF EMPLOYER: Founded in 1901, Feeser's, Inc. is a family owned and operated full-line foodservice distributor located in Harrisburg, PA servicing the Mid-Atlantic region. Feeser's provides an expansive offering of dry, refrigerated, and frozen products to a diverse customer base comprised of restaurants, healthcare facilities, educational facilities, and other institutions.
SUMMARY: The MarketingManager develops strategies and tactics to improve Feeser's sales by deploying successful marketing campaigns from ideation to execution. This includes various organic and paid acquisition channels such as print marketing, social media, e-mail marketing, pay per click marketing, and search engine optimization. The Marketing Manger's responsibilities include tracking and analyzing the performance of campaigns, managing the marketing budget, and ensuring that all marketing materials are in line with our brand identity.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The strategic planning, direction, and execution of the company's marketing goals and initiatives. This would include all marketing solutions and resources necessary to support the needs of the customers and internal teams.
The execution and success of all company sales and marketing-related events, including campaigns, promotions, food shows, mini-shows, customer and industry events, and sales meetings.
Develop and maintain relationships with the supplier and broker communities to help drive teamwork and execution of strategies.
Maintain relationships with key customers and all internal departments to ensure ongoing understanding of needs.
Design a yearly marketing program for the company to include P&L and budget development.
Coordinate merchandising and purchasing to ensure the correct products are stocked to contribute to growth and the bottom line.
Administer and track all negotiated marketing contracts, including resolving any issues that might occur.
Assist in analyzing vendors with respect to overall profitability.
Produce valuable and engaging content for our website and blog that attracts and coverts our target groups.
Build strategic relationships and partner with key industry players, agencies, and vendors.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
Analyze consumer behavior and adjust e-mail and advertising campaigns accordingly.
Interview, hire, train and retain marketing staff.
SKILLS REQUIRED:
Excellent customer service, interpersonal, communication, and mentoring skills.
Must be able to develop, communicate, and implement plans and to set and define goals.
Must have industry and segment knowledge and be able to interpret data.
Must have good time management, administration, and organizational skills.
Must have the ability to build relationships, network, and execute business practices.
Ability to develop solutions to problems by using ingenuity and innovation.
Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate.
Solid knowledge of website analytics tools (e.g., Good, Analytics, WebTrends).
Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
A sense of aesthetics and a love for excellent copy.
Up to date with the latest trends and best practices in online marketing and measurement.
Ability to work unpredictable hours, including some evenings and weekends.
Excellent communication and decision-making skills.
Familiarity with online content marketing and social media development strategies.
Excellent written and verbal communication skills.
Proven experience developing marketing plans and campaigns.
Strong project management, multi-tasking, and decision-making skills.
Metrics-driven marketing mind with an eye for creativity.
Experience with marketing automation and CRM tools.
Strong event planning and cross-departmental collaboration skills.
Manage and promote vendor rebate and allowance programs, working closely with Purchasing and Sales.
QUALIFICATIONS AND EXPERINCE:
A bachelor's degree in marketing, Business Administration, Communications, or a related field.
10+ years in marketing and promotion. Prior experience in food distributor marketing is preferred but not required.
Experience managing vendor-driven marketing programs and trade programs.
PHYSICAL REQUIREMENTS:
Remaining in a stationary position, often standing or sitting for prolonged periods.
Moving about accomplishing tasks or moving from one worksite to another.
Communicating with others to exchange information.
Repeating motions that may include the wrists, hands, and/or fingers.
Noisy environments.
Ability to physically stand, bend, squat, and lift equipment up to 20 pounds.
Must possess visual acuity, i.e., close, distance, and color vision, depth perception, and the ability to adjust.
Feeser's Food Distributors is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All employment decisions are based on qualifications, merit, and business needs.
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$76k-115k yearly est. 11d ago
Sr. Manager, US Medical Products and Distribution Marketing, Solutions & Services
Cardinal Health 4.4
Senior manager of marketing job in Harrisburg, PA
_This position is remote and can be based anywhere within the United States. Ideal candidates will be based near the Dublin, OH, office._ **_What Product or Services Marketing contributes to Cardinal Health_** Product Marketing assesses customer needs, market conditions, and competition to inform business strategy. It then implements the strategy by developing, commercializing, and monitoring the appropriate products and services.
Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability.
**_Job Summary_**
The Sr. Manager, U.S. Medical Products & Distribution Marketing, Solutions & Services will lead the development and implementation of our distribution solutions and services for the U.S. Distribution business solutions portfolio. The primary responsibility will be understanding the industry landscape and customer needs, develop and commercializing those offerings to the market. Solution strategies should integrate with the U.S. Medical Products & Distribution value proposition to drive revenue and accelerate the growth and profitability of the U.S. Medical Products & Distribution business.
**_Responsibilities_**
Manages the full lifecycle of the distribution solutions and services, including the financial performance, roadmap, development, and commercialization in alignment with business goals. This role understands the distribution industry and develops strategies that resonate with the customers and support growth. This Seniormanager will cultivate a high-performing team that is engaged, skilled, and aligned with the organization's goals. This role will be responsible for the following:
Team management and development
+ Serve as a mentor to team members, providing guidance and support for professional growth and foster an open environment where team members feel comfortable seeking advice and sharing challenges.
+ Design and implement training programs to enhance team skills and competencies and conduct regular performance evaluations and provide constructive feedback.
+ Establish and track key performance indicators (KPIs) to measure team success and development.
Financials and Performance Metrics
+ Tracking pipeline and the financial progress to measure their effectiveness and monitor performance metrics
+ Regular report-outs to management with insights and recommended actions to exceed financial commitments.
+ Prepare reports and presentations on product performance and market insights for stakeholders.
Product Marketing and GTM Strategies
+ Develop compelling product positioning and messaging that differentiates the product in the market.
+ Create value propositions that resonate with target customer segments.
+ Plan and execute go-to-market strategies for new product launches, including timelines and messaging,
+ Coordinate with cross-functional teams (operations, enablement, sales, product teams, etc.) to ensure a successful launch
+ Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments.
+ Develop and execute marketing strategies. Create value propositions that resonate with target customer segments
+ Developing pricing, product, and solution positioning strategies to optimize revenue and profitability.
+ Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives.
+ Identify and access potential new opportunities to expand market reach through product roadmap
+ Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
+ Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed.
+ Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts
+ Travels with field sales to provide support and help defend and grow business with key customers.
+ Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified.
+ Ensures that marketing strategies are effectively executed at the channel level
+ Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement
+ Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis
+ Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively.
+ Sharing customer feedback and insights with channel partners enables them to tailor their approaches and improve customer experience across USMPD
Sales Enablement
+ Partner with content marketing to develop sales training materials and tools that equip the sales team with the knowledge to sell the product effectively
+ Continued collaboration with the sales and solutions team to gather insights to refine messaging and product.
**_Qualifications_**
+ Bachelor's degree from an accredited university preferred; an MBA is preferred
+ 8-10 years of experience in Distribution, Supply Chain, and/or Healthcare Marketing preferred
+ Previous people management experience preferred
+ Self-motivated, entrepreneurial, independent, driven individual to meet objectives
+ Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
+ Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
+ Excellent written and verbal communication skills and comfort presenting to internal and external audiences
+ Ability to influence cross-functional teams without formal authority
+ Must be able to travel up to 25% of the time, including some nights and weekends.
**Anticipated salary range:** $105,100 - $150,100
**Bonus eligible:** Yes
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** **01/30/26** *if interested in opportunity, please submit application as soon as possible.
_**The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity._
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (***************************************************************************************************************************
$105.1k-150.1k yearly 3d ago
Assistant Marketing Manager - Entry Level
Valley Surge Marketing
Senior manager of marketing job in Harrisburg, PA
One of the fastest growing industries across the country. We alleviate some of the work from Fortune 100 and 500 Companies by aiding in all aspects of their retail marketing to expand their business development locally. All representatives are cross-trained in marketing and sales through events, promotions, product launches and demonstrations. Valley Surge Marketing Group's focus is to grow the territory and promote representatives from within to aid in the territory management and training of future business partners.
Job Description
VSM envelopes the leading Marketing, Advertising, and Sales firms in the Harrisburg, PA area. We are currently looking for innovative, team-oriented individuals who enjoy working with others and maintaining relationships with our prestigious clientele to be considered for our management training program.
With recent expansion and growth, we are in need of individuals who posses strong leadership abilities to help oversee more campaigns to insure growth and success within our company. We are willing to invest our time into training qualified candidates from the ground up to take on great leadership and management roles. Through our management training program, we can cross train and develop those individuals into that role in the marketing and promotions we do for our clients' products and services.
PHASES OF OUR MARKETINGMANAGEMENT TRAINING PROGRAM
:
· Customer Service: client representative, brand management, direct field marketing, retail customer service
· Leadership & Team Building: relationship management with retailer, interviewing, hiring and on-boarding process, training, team management, social media
· Management Training: financial, administrative, operational, full recruiting cycle
Qualifications
Primary Duties of the Entry Level MarketingManager:
· Impacts sales results by developing, supporting and executing field marketing and segment activities.
· Executes Marketing campaigns and Plans Events depending on expertise.
· Works with appropriate clients to support campaigns.
· Works with various corporate/field marketingmanagers to determine appropriate customized programs and strategies for various market segments.
· Provides coordination and project management to ensure event success.
· Once the management capacity is reached, may also attend these events as required.
· Monitors use of existing sales tools.
· Provides input on requirements for additional tools.
· Publicizes event and works with Account Development to raise awareness and drive high levels of attendance and participation by targeted audience.
· Advises on new ideas to generate revenue for various clientele
Additional Information
All your information will be kept confidential according to EEO guidelines.
How much does a senior manager of marketing earn in Harrisburg, PA?
The average senior manager of marketing in Harrisburg, PA earns between $92,000 and $152,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.
Average senior manager of marketing salary in Harrisburg, PA
$118,000
What are the biggest employers of Senior Managers Of Marketing in Harrisburg, PA?
The biggest employers of Senior Managers Of Marketing in Harrisburg, PA are: