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The differences between senior managers, product development and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product development and a product marketing manager. Additionally, a senior manager, product development has an average salary of $128,407, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a senior manager, product development include project management, product development and product management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Senior Manager, Product Development | Product Marketing Manager | |
| Yearly salary | $128,407 | $112,220 |
| Hourly rate | $61.73 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 192,651 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior manager of product development is in charge of overseeing the efforts put into designing and manufacturing products, including quality control operations. Their responsibilities revolve around coordinating with different departments to gather data, performing research and analysis to assess existing procedures, and devising strategies to optimize processes. They may also set goals and schedules, produce progress reports, and spearhead the development of new products and services. Furthermore, as a senior manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Senior managers, product development and product marketing managers have different pay scales, as shown below.
| Senior Manager, Product Development | Product Marketing Manager | |
| Average salary | $128,407 | $112,220 |
| Salary range | Between $95,000 And $172,000 | Between $83,000 And $149,000 |
| Highest paying City | Woonsocket, RI | San Bruno, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Credit Karma | Credit Karma |
| Best paying industry | Professional | Technology |
There are a few differences between a senior manager, product development and a product marketing manager in terms of educational background:
| Senior Manager, Product Development | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers, product development' and product marketing managers' demographics:
| Senior Manager, Product Development | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |