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The differences between senior managers, product development and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product development and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $128,407 average annual salary of a senior manager, product development.
The top three skills for a senior manager, product development include project management, product development and product management. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Senior Manager, Product Development | Senior Product Marketing Manager | |
| Yearly salary | $128,407 | $128,471 |
| Hourly rate | $61.73 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 192,651 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior manager of product development is in charge of overseeing the efforts put into designing and manufacturing products, including quality control operations. Their responsibilities revolve around coordinating with different departments to gather data, performing research and analysis to assess existing procedures, and devising strategies to optimize processes. They may also set goals and schedules, produce progress reports, and spearhead the development of new products and services. Furthermore, as a senior manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Senior managers, product development and senior product marketing managers have different pay scales, as shown below.
| Senior Manager, Product Development | Senior Product Marketing Manager | |
| Average salary | $128,407 | $128,471 |
| Salary range | Between $95,000 And $172,000 | Between $97,000 And $168,000 |
| Highest paying City | Woonsocket, RI | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Credit Karma | Roku |
| Best paying industry | Professional | Technology |
There are a few differences between a senior manager, product development and a senior product marketing manager in terms of educational background:
| Senior Manager, Product Development | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers, product development' and senior product marketing managers' demographics:
| Senior Manager, Product Development | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |