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Senior manager, product development vs senior product marketing manager

The differences between senior managers, product development and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product development and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $128,407 average annual salary of a senior manager, product development.

The top three skills for a senior manager, product development include project management, product development and product management. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Senior manager, product development vs senior product marketing manager overview

Senior Manager, Product DevelopmentSenior Product Marketing Manager
Yearly salary$128,407$128,471
Hourly rate$61.73$61.76
Growth rate10%10%
Number of jobs192,651168,205
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a senior manager, product development do?

A senior manager of product development is in charge of overseeing the efforts put into designing and manufacturing products, including quality control operations. Their responsibilities revolve around coordinating with different departments to gather data, performing research and analysis to assess existing procedures, and devising strategies to optimize processes. They may also set goals and schedules, produce progress reports, and spearhead the development of new products and services. Furthermore, as a senior manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

Senior manager, product development vs senior product marketing manager salary

Senior managers, product development and senior product marketing managers have different pay scales, as shown below.

Senior Manager, Product DevelopmentSenior Product Marketing Manager
Average salary$128,407$128,471
Salary rangeBetween $95,000 And $172,000Between $97,000 And $168,000
Highest paying CityWoonsocket, RISan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyCredit KarmaRoku
Best paying industryProfessionalTechnology

Differences between senior manager, product development and senior product marketing manager education

There are a few differences between a senior manager, product development and a senior product marketing manager in terms of educational background:

Senior Manager, Product DevelopmentSenior Product Marketing Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior manager, product development vs senior product marketing manager demographics

Here are the differences between senior managers, product development' and senior product marketing managers' demographics:

Senior Manager, Product DevelopmentSenior Product Marketing Manager
Average age3939
Gender ratioMale, 64.6% Female, 35.4%Male, 63.7% Female, 36.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior manager, product development and senior product marketing manager duties and responsibilities

Senior manager, product development example responsibilities.

  • Serve as SME and key resource on all projects manage.
  • Manage a scrum team with cross-functional expertise in a team room, as well as offshore members.
  • Manage production planning to ensure medical combination product portfolio on-time delivery to European pharmaceutical clients
  • Manage developers accountable for coding, database development, UI implementation, and system architecture.
  • Plan, determine project resource requirements, assumptions and critical path for portfolio of NPD projects.
  • Define scrum processes and tools best suit for web and mobile projects.
  • Show more

Senior product marketing manager example responsibilities.

  • Coordinate and manage all aspects of GTM strategy with partners.
  • Lead VOC, KOL development for domestic and international market segments.
  • Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
  • Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
  • Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Show more

Senior manager, product development vs senior product marketing manager skills

Common senior manager, product development skills
  • Project Management, 10%
  • Product Development, 7%
  • Product Management, 7%
  • SR, 5%
  • Scrum, 5%
  • Product Roadmap, 4%
Common senior product marketing manager skills
  • Digital Marketing, 11%
  • Product Management, 8%
  • Cloud, 5%
  • Market Research, 4%
  • Integrated Marketing, 4%
  • Go-To-Market Strategy, 3%

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