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The differences between senior managers, product management and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product management and a product marketing manager. Additionally, a senior manager, product management has an average salary of $137,551, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a senior manager, product management include product management, SR and product development. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Senior Manager, Product Management | Product Marketing Manager | |
| Yearly salary | $137,551 | $112,220 |
| Hourly rate | $66.13 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 204,090 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior product manager is responsible for handling the product management processes, identifying product improvement strategies, and launching the product brand on various market and media platforms. Senior product managers work closely with the marketing and public relations team to promote product releases through digital content publishing, media interviews, and social events. They also coordinate with the clients on progress updates, provide statistical analysis, and inform them of any adjustments on product development procedures. A senior product manager should have excellent critical-thinking and organizational skills in implementing and expanding product awareness to the public within budget goals and set timeframes.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Senior managers, product management and product marketing managers have different pay scales, as shown below.
| Senior Manager, Product Management | Product Marketing Manager | |
| Average salary | $137,551 | $112,220 |
| Salary range | Between $102,000 And $185,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Oregon | California |
| Best paying company | Coinbase | Credit Karma |
| Best paying industry | Retail | Technology |
There are a few differences between a senior manager, product management and a product marketing manager in terms of educational background:
| Senior Manager, Product Management | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers, product management' and product marketing managers' demographics:
| Senior Manager, Product Management | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 72.5% Female, 27.5% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |