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The differences between senior managers, product management and senior brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product management and a senior brand manager. Additionally, a senior manager, product management has an average salary of $137,551, which is higher than the $118,740 average annual salary of a senior brand manager.
The top three skills for a senior manager, product management include product management, SR and product development. The most important skills for a senior brand manager are brand management, digital marketing, and brand marketing.
| Senior Manager, Product Management | Senior Brand Manager | |
| Yearly salary | $137,551 | $118,740 |
| Hourly rate | $66.13 | $57.09 |
| Growth rate | 10% | 10% |
| Number of jobs | 204,090 | 102,062 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior product manager is responsible for handling the product management processes, identifying product improvement strategies, and launching the product brand on various market and media platforms. Senior product managers work closely with the marketing and public relations team to promote product releases through digital content publishing, media interviews, and social events. They also coordinate with the clients on progress updates, provide statistical analysis, and inform them of any adjustments on product development procedures. A senior product manager should have excellent critical-thinking and organizational skills in implementing and expanding product awareness to the public within budget goals and set timeframes.
A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.
Senior managers, product management and senior brand managers have different pay scales, as shown below.
| Senior Manager, Product Management | Senior Brand Manager | |
| Average salary | $137,551 | $118,740 |
| Salary range | Between $102,000 And $185,000 | Between $88,000 And $158,000 |
| Highest paying City | San Francisco, CA | Newark, NJ |
| Highest paying state | Oregon | New Jersey |
| Best paying company | Coinbase | Roku |
| Best paying industry | Retail | Media |
There are a few differences between a senior manager, product management and a senior brand manager in terms of educational background:
| Senior Manager, Product Management | Senior Brand Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 70% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers, product management' and senior brand managers' demographics:
| Senior Manager, Product Management | Senior Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 72.5% Female, 27.5% | Male, 49.0% Female, 51.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |