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The differences between senior managers, product management and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product management and a senior product marketing manager. Additionally, a senior manager, product management has an average salary of $137,551, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a senior manager, product management include product management, SR and product development. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Senior Manager, Product Management | Senior Product Marketing Manager | |
| Yearly salary | $137,551 | $128,471 |
| Hourly rate | $66.13 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 204,090 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior product manager is responsible for handling the product management processes, identifying product improvement strategies, and launching the product brand on various market and media platforms. Senior product managers work closely with the marketing and public relations team to promote product releases through digital content publishing, media interviews, and social events. They also coordinate with the clients on progress updates, provide statistical analysis, and inform them of any adjustments on product development procedures. A senior product manager should have excellent critical-thinking and organizational skills in implementing and expanding product awareness to the public within budget goals and set timeframes.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Senior managers, product management and senior product marketing managers have different pay scales, as shown below.
| Senior Manager, Product Management | Senior Product Marketing Manager | |
| Average salary | $137,551 | $128,471 |
| Salary range | Between $102,000 And $185,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | Coinbase | Roku |
| Best paying industry | Retail | Technology |
There are a few differences between a senior manager, product management and a senior product marketing manager in terms of educational background:
| Senior Manager, Product Management | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers, product management' and senior product marketing managers' demographics:
| Senior Manager, Product Management | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 72.5% Female, 27.5% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |