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Senior manager, product management vs senior product marketing manager

The differences between senior managers, product management and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product management and a senior product marketing manager. Additionally, a senior manager, product management has an average salary of $137,551, which is higher than the $128,471 average annual salary of a senior product marketing manager.

The top three skills for a senior manager, product management include product management, SR and product development. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Senior manager, product management vs senior product marketing manager overview

Senior Manager, Product ManagementSenior Product Marketing Manager
Yearly salary$137,551$128,471
Hourly rate$66.13$61.76
Growth rate10%10%
Number of jobs204,090168,205
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a senior manager, product management do?

A senior product manager is responsible for handling the product management processes, identifying product improvement strategies, and launching the product brand on various market and media platforms. Senior product managers work closely with the marketing and public relations team to promote product releases through digital content publishing, media interviews, and social events. They also coordinate with the clients on progress updates, provide statistical analysis, and inform them of any adjustments on product development procedures. A senior product manager should have excellent critical-thinking and organizational skills in implementing and expanding product awareness to the public within budget goals and set timeframes.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

Senior manager, product management vs senior product marketing manager salary

Senior managers, product management and senior product marketing managers have different pay scales, as shown below.

Senior Manager, Product ManagementSenior Product Marketing Manager
Average salary$137,551$128,471
Salary rangeBetween $102,000 And $185,000Between $97,000 And $168,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateOregonCalifornia
Best paying companyCoinbaseRoku
Best paying industryRetailTechnology

Differences between senior manager, product management and senior product marketing manager education

There are a few differences between a senior manager, product management and a senior product marketing manager in terms of educational background:

Senior Manager, Product ManagementSenior Product Marketing Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior manager, product management vs senior product marketing manager demographics

Here are the differences between senior managers, product management' and senior product marketing managers' demographics:

Senior Manager, Product ManagementSenior Product Marketing Manager
Average age3939
Gender ratioMale, 72.5% Female, 27.5%Male, 63.7% Female, 36.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior manager, product management and senior product marketing manager duties and responsibilities

Senior manager, product management example responsibilities.

  • Develop and manage technology partner program, including OEM, reseller, and referral relationships.
  • Manage CRM implementation leading to efficient operations and improve customer care.
  • Developed/Manage marketing budget; negotiate and manage agency relationships to provide an optimal ROI on marketing investments.
  • Develop partnerships and strategic alliances for vehicle content delivery platform and back end cloud infrastructure.
  • Champion the acquisition of three small companies whose IP strengthen application portfolio.
  • Expend to cover virtualization environments for making a more complete range of product supports.
  • Show more

Senior product marketing manager example responsibilities.

  • Coordinate and manage all aspects of GTM strategy with partners.
  • Lead VOC, KOL development for domestic and international market segments.
  • Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
  • Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
  • Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Show more

Senior manager, product management vs senior product marketing manager skills

Common senior manager, product management skills
  • Product Management, 12%
  • SR, 5%
  • Product Development, 5%
  • Product Vision, 4%
  • Product Roadmap, 4%
  • Lifecycle Management, 4%
Common senior product marketing manager skills
  • Digital Marketing, 11%
  • Product Management, 8%
  • Cloud, 5%
  • Market Research, 4%
  • Integrated Marketing, 4%
  • Go-To-Market Strategy, 3%

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