Senior manager, product marketing & management vs senior manager of marketing

The differences between senior managers, product marketing & management and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product marketing & management and a senior manager of marketing. Additionally, a senior manager, product marketing & management has an average salary of $129,082, which is higher than the $118,350 average annual salary of a senior manager of marketing.

The top three skills for a senior manager, product marketing & management include digital marketing, CRM and vendor management. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Senior manager, product marketing & management vs senior manager of marketing overview

	Senior Manager, Product Marketing & Management	Senior Manager Of Marketing
Yearly salary	$129,082	$118,350
Hourly rate	$62.06	$56.90
Growth rate	10%	10%
Number of jobs	218,949	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Senior manager, product marketing & management vs senior manager of marketing salary

Senior managers, product marketing & management and senior managers of marketing have different pay scales, as shown below.

	Senior Manager, Product Marketing & Management	Senior Manager Of Marketing
Average salary	$129,082	$118,350
Salary range	Between $98,000 And $168,000	Between $92,000 And $151,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Roku
Best paying industry	-	Technology

Differences between senior manager, product marketing & management and senior manager of marketing education

There are a few differences between a senior manager, product marketing & management and a senior manager of marketing in terms of educational background:

	Senior Manager, Product Marketing & Management	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Senior manager, product marketing & management vs senior manager of marketing demographics

Here are the differences between senior managers, product marketing & management' and senior managers of marketing' demographics:

	Senior Manager, Product Marketing & Management	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 55.9% Female, 44.1%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior manager, product marketing & management and senior manager of marketing duties and responsibilities

Senior manager, product marketing & management example responsibilities.

Lead team of designers and developers overseeing creative design, site architecture and promotions for Compaq s e-Commerce online store.
Manage e-Commerce business-to-business (B2B) Punchout or Roundtrip types of integrations (Ariba, SciQuest, OCI) for Compaq.
Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
Stay on top of the latest SEM trends and keep the team inform of such trends.
Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Senior manager, product marketing & management vs senior manager of marketing skills

Common senior manager, product marketing & management skills

Digital Marketing, 31%
CRM, 18%
Vendor Management, 12%
Business Results, 8%
Marketing Campaigns, 7%
Product Management, 7%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Senior Manager, Product Marketing & Management
Senior Manager, Product Marketing & Management vs Senior Manager Of Marketing

Updated January 8, 2025

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