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The differences between senior marketing consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior marketing consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a senior marketing consultant has an average salary of $101,701, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Senior Marketing Consultant | Marketing Consultant | |
| Yearly salary | $101,701 | $70,593 |
| Hourly rate | $48.89 | $33.94 |
| Growth rate | 10% | 19% |
| Number of jobs | 105,235 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Senior marketing consultants and marketing consultants have different pay scales, as shown below.
| Senior Marketing Consultant | Marketing Consultant | |
| Average salary | $101,701 | $70,593 |
| Salary range | Between $74,000 And $139,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | California | Delaware |
| Best paying company | Dell | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a senior marketing consultant and a marketing consultant in terms of educational background:
| Senior Marketing Consultant | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing consultants' and marketing consultants' demographics:
| Senior Marketing Consultant | Marketing Consultant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |