Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior product line managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product line manager and a senior manager of marketing. Additionally, a senior product line manager has an average salary of $141,769, which is higher than the $118,350 average annual salary of a senior manager of marketing.
The top three skills for a senior product line manager include product line, product management and cloud. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Senior Product Line Manager | Senior Manager Of Marketing | |
| Yearly salary | $141,769 | $118,350 |
| Hourly rate | $68.16 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 158,624 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Product Line Managers primarily provide an enterprise with product and market intelligence to increase their market share. It is their job to define the product, pricing, promotion strategies, and positioning of the company. They guide product line distribution and its activities to boost profitability and the development of new products. Part of their tasks is to maintain high-level profit margins in line with product revenue generation. Among the skills, they need to develop include market research, management, and communication.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Senior product line managers and senior managers of marketing have different pay scales, as shown below.
| Senior Product Line Manager | Senior Manager Of Marketing | |
| Average salary | $141,769 | $118,350 |
| Salary range | Between $106,000 And $189,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Quidel | Roku |
| Best paying industry | Energy | Technology |
There are a few differences between a senior product line manager and a senior manager of marketing in terms of educational background:
| Senior Product Line Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Electrical Engineering | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior product line managers' and senior managers of marketing' demographics:
| Senior Product Line Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 80.5% Female, 19.5% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |