Senior research manager vs marketing assistant

The differences between senior research managers and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior research manager and a marketing assistant. Additionally, a senior research manager has an average salary of $104,701, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a senior research manager include project management, data collection and powerpoint. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Senior research manager vs marketing assistant overview

	Senior Research Manager	Marketing Assistant
Yearly salary	$104,701	$39,442
Hourly rate	$50.34	$18.96
Growth rate	19%	19%
Number of jobs	50,561	77,611
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 77%
Average age	37	37
Years of experience	6	6

What does a senior research manager do?

A senior research manager is an executive professional who manages the integration of internal and external information sources to deliver exceptional insights to clients and contribute to the development of a company's strategic research framework. Senior research managers are required to demonstrate extensive knowledge of products and services so that they can identify and propose potential opportunities with existing and new clients. They must supervise a team to ensure flawless execution of all market research projects from design to delivery. Senior research managers must also mentor staff to build client understanding across all disciplines.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

Senior research manager vs marketing assistant salary

Senior research managers and marketing assistants have different pay scales, as shown below.

	Senior Research Manager	Marketing Assistant
Average salary	$104,701	$39,442
Salary range	Between $66,000 And $164,000	Between $28,000 And $55,000
Highest paying City	Olympia, WA	Jersey City, NJ
Highest paying state	Washington	New Jersey
Best paying company	Macerich	Google
Best paying industry	Finance	Finance

Differences between senior research manager and marketing assistant education

There are a few differences between a senior research manager and a marketing assistant in terms of educational background:

	Senior Research Manager	Marketing Assistant
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 77%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Senior research manager vs marketing assistant demographics

Here are the differences between senior research managers' and marketing assistants' demographics:

	Senior Research Manager	Marketing Assistant
Average age	37	37
Gender ratio	Male, 50.9% Female, 49.1%	Male, 27.0% Female, 73.0%
Race ratio	Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between senior research manager and marketing assistant duties and responsibilities

Senior research manager example responsibilities.

Lead a team of researchers in data visualization, gamification, and medication adherence.
Lead a team of three, including one direct report, for distributing daily Nielsen ratings results.
Achieve high quality deliverables evident by sponsor company feedback, FDA deliverables and balance budgets, scope and timely delivery.
Manage all top and regional accounts, ensuring all multi-asset classes of research are included and building relationships for the future.
Manage SAS programming staff, participate in hardware/software specifications and acquisition
Manage research department employees and resources, operational budget preparation and oversight.

Marketing assistant example responsibilities.

Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Coordinate content development for multiple websites managing HTML formats.
Produce promotional and weekly videos and manage YouTube account.
Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

Senior research manager vs marketing assistant skills

Common senior research manager skills

Project Management, 11%
Data Collection, 6%
PowerPoint, 5%
Research Studies, 5%
FDA, 4%
Data Analysis, 3%

Common marketing assistant skills

Customer Service, 10%
Marketing Campaigns, 8%
Facebook, 6%
Trade Shows, 5%
Email Campaigns, 5%
PowerPoint, 5%

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Senior Research Manager
Senior Research Manager vs Marketing Assistant

Updated January 8, 2025

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