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The differences between senior research managers and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior research manager and a marketing consultant. Additionally, a senior research manager has an average salary of $104,701, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a senior research manager include project management, data collection and powerpoint. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Senior Research Manager | Marketing Consultant | |
| Yearly salary | $104,701 | $70,593 |
| Hourly rate | $50.34 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 50,561 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior research manager is an executive professional who manages the integration of internal and external information sources to deliver exceptional insights to clients and contribute to the development of a company's strategic research framework. Senior research managers are required to demonstrate extensive knowledge of products and services so that they can identify and propose potential opportunities with existing and new clients. They must supervise a team to ensure flawless execution of all market research projects from design to delivery. Senior research managers must also mentor staff to build client understanding across all disciplines.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Senior research managers and marketing consultants have different pay scales, as shown below.
| Senior Research Manager | Marketing Consultant | |
| Average salary | $104,701 | $70,593 |
| Salary range | Between $66,000 And $164,000 | Between $44,000 And $112,000 |
| Highest paying City | Olympia, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Macerich | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a senior research manager and a marketing consultant in terms of educational background:
| Senior Research Manager | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior research managers' and marketing consultants' demographics:
| Senior Research Manager | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.9% Female, 49.1% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |