Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior research managers and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior research manager and a marketing coordinator. Additionally, a senior research manager has an average salary of $104,701, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a senior research manager include project management, data collection and powerpoint. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Senior Research Manager | Marketing Coordinator | |
| Yearly salary | $104,701 | $48,326 |
| Hourly rate | $50.34 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 50,561 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior research manager is an executive professional who manages the integration of internal and external information sources to deliver exceptional insights to clients and contribute to the development of a company's strategic research framework. Senior research managers are required to demonstrate extensive knowledge of products and services so that they can identify and propose potential opportunities with existing and new clients. They must supervise a team to ensure flawless execution of all market research projects from design to delivery. Senior research managers must also mentor staff to build client understanding across all disciplines.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Senior research managers and marketing coordinators have different pay scales, as shown below.
| Senior Research Manager | Marketing Coordinator | |
| Average salary | $104,701 | $48,326 |
| Salary range | Between $66,000 And $164,000 | Between $34,000 And $67,000 |
| Highest paying City | Olympia, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Macerich | Keller Williams Capital Properties |
| Best paying industry | Finance | Technology |
There are a few differences between a senior research manager and a marketing coordinator in terms of educational background:
| Senior Research Manager | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 80% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior research managers' and marketing coordinators' demographics:
| Senior Research Manager | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.9% Female, 49.1% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |