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The differences between senior research managers and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior research manager and a marketing specialist. Additionally, a senior research manager has an average salary of $104,701, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a senior research manager include project management, data collection and powerpoint. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Senior Research Manager | Marketing Specialist | |
| Yearly salary | $104,701 | $54,942 |
| Hourly rate | $50.34 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 50,561 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior research manager is an executive professional who manages the integration of internal and external information sources to deliver exceptional insights to clients and contribute to the development of a company's strategic research framework. Senior research managers are required to demonstrate extensive knowledge of products and services so that they can identify and propose potential opportunities with existing and new clients. They must supervise a team to ensure flawless execution of all market research projects from design to delivery. Senior research managers must also mentor staff to build client understanding across all disciplines.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Senior research managers and marketing specialists have different pay scales, as shown below.
| Senior Research Manager | Marketing Specialist | |
| Average salary | $104,701 | $54,942 |
| Salary range | Between $66,000 And $164,000 | Between $36,000 And $82,000 |
| Highest paying City | Olympia, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Macerich | |
| Best paying industry | Finance | Technology |
There are a few differences between a senior research manager and a marketing specialist in terms of educational background:
| Senior Research Manager | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior research managers' and marketing specialists' demographics:
| Senior Research Manager | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.9% Female, 49.1% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |