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The differences between senior sales managers and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a senior sales manager and a director of sales and marketing. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a senior sales manager include customer satisfaction, sales process and customer service. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Senior Sales Manager | Director Of Sales And Marketing | |
| Yearly salary | $140,662 | $117,348 |
| Hourly rate | $67.63 | $56.42 |
| Growth rate | 5% | 5% |
| Number of jobs | 115,070 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Senior sales managers and directors of sales and marketing have different pay scales, as shown below.
| Senior Sales Manager | Director Of Sales And Marketing | |
| Average salary | $140,662 | $117,348 |
| Salary range | Between $95,000 And $206,000 | Between $73,000 And $188,000 |
| Highest paying City | Washington, DC | Urban Honolulu, HI |
| Highest paying state | Maine | Hawaii |
| Best paying company | Leprino Foods | Quidel |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a senior sales manager and a director of sales and marketing in terms of educational background:
| Senior Sales Manager | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between senior sales managers' and directors of sales and marketing' demographics:
| Senior Sales Manager | Director Of Sales And Marketing | |
| Average age | 46 | 46 |
| Gender ratio | Male, 61.4% Female, 38.6% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |