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Senior store manager vs general manager

The differences between senior store managers and general managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior store manager and a general manager. Additionally, a senior store manager has an average salary of $99,759, which is higher than the $71,581 average annual salary of a general manager.

The top three skills for a senior store manager include store sales, direct reports and bank deposits. The most important skills for a general manager are customer service, cleanliness, and food safety.

Senior store manager vs general manager overview

Senior Store ManagerGeneral Manager
Yearly salary$99,759$71,581
Hourly rate$47.96$34.41
Growth rate6%6%
Number of jobs369,986442,690
Job satisfaction-4.25
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 56%
Average age4444
Years of experience66

What does a senior store manager do?

A senior store manager is responsible for planning and directing the day-to-day business operations of the store. You will be responsible for developing tactics that will help drive store sales, improve customer service, and increase profitability. In addition, you are expected to develop marketing programs that will help increase sales and create store policies. Other duties include overseeing the hiring, orientation, and training of store employees, preparing annual budget and expenditures, and ensuring the availability of services and merchandise at all times.

What does a general manager do?

A general manager is responsible for handling the overall operations in the business. General managers manage the staff tasks efficiently, monitor the productivity and efficiency of the work environment, implement new strategies to improve the business performance, recognize the team's best efforts, and effective allocation of budget resources. A general manager must have excellent communication, decision-making, and critical-thinking skills to identify areas of improvement in handling customer complaints, connecting with vendors and other lines of businesses that will direct the company towards its successful objectives.

Senior store manager vs general manager salary

Senior store managers and general managers have different pay scales, as shown below.

Senior Store ManagerGeneral Manager
Average salary$99,759$71,581
Salary rangeBetween $64,000 And $153,000Between $40,000 And $126,000
Highest paying City-San Francisco, CA
Highest paying state-Hawaii
Best paying company-NVIDIA
Best paying industry-Manufacturing

Differences between senior store manager and general manager education

There are a few differences between a senior store manager and a general manager in terms of educational background:

Senior Store ManagerGeneral Manager
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 56%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Senior store manager vs general manager demographics

Here are the differences between senior store managers' and general managers' demographics:

Senior Store ManagerGeneral Manager
Average age4444
Gender ratioMale, 59.6% Female, 40.4%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.3% Asian, 6.4% White, 67.2% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between senior store manager and general manager duties and responsibilities

Senior store manager example responsibilities.

  • Create implementation plans to support execution of Starbucks initiatives to achieve both operational excellence and business results.
  • Implement solutions for various technical, management, and POS issues of rapidly expanding start- up company.
  • Train staff on RPOS and POS equipment, products, guest service, resort information and sales techniques.
  • Prepare sales and customer relations reports by analyzing and categorizing sales information; identifying and investigating customer complaints and service suggestions.
  • Analyze stylist performance weekly and schedule base on individual KPIs and needs of the business.

General manager example responsibilities.

  • Generate positive EBITDA and improve cash flow by managing costs and inventory.
  • Manage all recruiting and training efforts, and develop systems to track ROI comparison results.
  • Work as a FOH AGM and train to manage all staff functions including training, hiring, food and labor controls.
  • Develop yearly budget for multiple hotels that include revenue, labor, fix and variable costs to achieve overall EBITDA goal.
  • Task primarily with building logistics infrastructure, managing operational expenses, and supporting start up strategies.
  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.
  • Show more

Senior store manager vs general manager skills

Common senior store manager skills
  • Store Sales, 19%
  • Direct Reports, 16%
  • Bank Deposits, 13%
  • Store Management, 6%
  • Customer Service, 6%
  • Payroll, 4%
Common general manager skills
  • Customer Service, 20%
  • Cleanliness, 18%
  • Food Safety, 7%
  • Guest Service, 4%
  • Payroll, 4%
  • Math, 4%

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