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Senior technical marketing manager vs brand marketing manager

The differences between senior technical marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior technical marketing manager and a brand marketing manager. Additionally, a senior technical marketing manager has an average salary of $121,657, which is higher than the $91,940 average annual salary of a brand marketing manager.

The top three skills for a senior technical marketing manager include digital marketing, integrated marketing and cloud. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Senior technical marketing manager vs brand marketing manager overview

Senior Technical Marketing ManagerBrand Marketing Manager
Yearly salary$121,657$91,940
Hourly rate$58.49$44.20
Growth rate10%10%
Number of jobs198,892108,824
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 79%
Average age3939
Years of experience1010

Senior technical marketing manager vs brand marketing manager salary

Senior technical marketing managers and brand marketing managers have different pay scales, as shown below.

Senior Technical Marketing ManagerBrand Marketing Manager
Average salary$121,657$91,940
Salary rangeBetween $95,000 And $155,000Between $64,000 And $131,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyOktaMorgan Lewis
Best paying industryTechnologyMedia

Differences between senior technical marketing manager and brand marketing manager education

There are a few differences between a senior technical marketing manager and a brand marketing manager in terms of educational background:

Senior Technical Marketing ManagerBrand Marketing Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior technical marketing manager vs brand marketing manager demographics

Here are the differences between senior technical marketing managers' and brand marketing managers' demographics:

Senior Technical Marketing ManagerBrand Marketing Manager
Average age3939
Gender ratioMale, 75.9% Female, 24.1%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior technical marketing manager and brand marketing manager duties and responsibilities

Senior technical marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Negotiate with 3rd party IP partners to supplement any internal solution gap.
  • Outline technical architecture and integration path for different digital signage partners leading to several successful deployments at retailer sites.
  • Core responsibilities include leading interactive strategy for data management websites and directing e-business, internet/intranet, and web tracking system initiatives.

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Show more

Senior technical marketing manager vs brand marketing manager skills

Common senior technical marketing manager skills
  • Digital Marketing, 28%
  • Integrated Marketing, 11%
  • Cloud, 10%
  • Salesforce, 8%
  • CRM, 7%
  • Marketing Campaigns, 4%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

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