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Senior technical marketing manager vs category manager, marketing

The differences between senior technical marketing managers and category managers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior technical marketing manager and a category manager, marketing. Additionally, a senior technical marketing manager has an average salary of $121,657, which is higher than the $104,562 average annual salary of a category manager, marketing.

The top three skills for a senior technical marketing manager include digital marketing, integrated marketing and cloud. The most important skills for a category manager, marketing are digital marketing, project management, and strategic sourcing.

Senior technical marketing manager vs category manager, marketing overview

Senior Technical Marketing ManagerCategory Manager, Marketing
Yearly salary$121,657$104,562
Hourly rate$58.49$50.27
Growth rate10%10%
Number of jobs198,892112,118
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 73%
Average age3939
Years of experience1010

Senior technical marketing manager vs category manager, marketing salary

Senior technical marketing managers and category managers, marketing have different pay scales, as shown below.

Senior Technical Marketing ManagerCategory Manager, Marketing
Average salary$121,657$104,562
Salary rangeBetween $95,000 And $155,000Between $79,000 And $138,000
Highest paying CitySan Francisco, CA-
Highest paying stateWashington-
Best paying companyOkta-
Best paying industryTechnology-

Differences between senior technical marketing manager and category manager, marketing education

There are a few differences between a senior technical marketing manager and a category manager, marketing in terms of educational background:

Senior Technical Marketing ManagerCategory Manager, Marketing
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior technical marketing manager vs category manager, marketing demographics

Here are the differences between senior technical marketing managers' and category managers, marketing' demographics:

Senior Technical Marketing ManagerCategory Manager, Marketing
Average age3939
Gender ratioMale, 75.9% Female, 24.1%Male, 61.0% Female, 39.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior technical marketing manager and category manager, marketing duties and responsibilities

Senior technical marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Negotiate with 3rd party IP partners to supplement any internal solution gap.
  • Outline technical architecture and integration path for different digital signage partners leading to several successful deployments at retailer sites.
  • Core responsibilities include leading interactive strategy for data management websites and directing e-business, internet/intranet, and web tracking system initiatives.

Category manager, marketing example responsibilities.

  • Manage, allocate, and evaluate all marketing budgets, ROI, and individual account performance reporting.
  • Direct and manage clean label starch launch campaigns across NOAM, EMEA, and ASPAC, reporting on monthly ROI.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Coordinate production including copywriting, list buying, and working with designers and printers.
  • Utilize Nielsen and internal sales indicators to analyze category trends to develop customer actionable strategies for impact against retail channels.
  • Procure raw material, MRO and packaging materials to meet production requirements for several production facilities international and domestic.

Senior technical marketing manager vs category manager, marketing skills

Common senior technical marketing manager skills
  • Digital Marketing, 28%
  • Integrated Marketing, 11%
  • Cloud, 10%
  • Salesforce, 8%
  • CRM, 7%
  • Marketing Campaigns, 4%
Common category manager, marketing skills
  • Digital Marketing, 13%
  • Project Management, 8%
  • Strategic Sourcing, 7%
  • Channel Marketing, 5%
  • Integrated Marketing, 5%
  • Market Research, 5%

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