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Senior technical marketing manager vs marketing account manager

The differences between senior technical marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior technical marketing manager and a marketing account manager. Additionally, a senior technical marketing manager has an average salary of $121,657, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a senior technical marketing manager include digital marketing, integrated marketing and cloud. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Senior technical marketing manager vs marketing account manager overview

Senior Technical Marketing ManagerMarketing Account Manager
Yearly salary$121,657$67,983
Hourly rate$58.49$32.68
Growth rate10%10%
Number of jobs198,892163,297
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 78%
Average age3939
Years of experience1010

Senior technical marketing manager vs marketing account manager salary

Senior technical marketing managers and marketing account managers have different pay scales, as shown below.

Senior Technical Marketing ManagerMarketing Account Manager
Average salary$121,657$67,983
Salary rangeBetween $95,000 And $155,000Between $50,000 And $91,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyOktaAmerican Tower
Best paying industryTechnologyEnergy

Differences between senior technical marketing manager and marketing account manager education

There are a few differences between a senior technical marketing manager and a marketing account manager in terms of educational background:

Senior Technical Marketing ManagerMarketing Account Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior technical marketing manager vs marketing account manager demographics

Here are the differences between senior technical marketing managers' and marketing account managers' demographics:

Senior Technical Marketing ManagerMarketing Account Manager
Average age3939
Gender ratioMale, 75.9% Female, 24.1%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior technical marketing manager and marketing account manager duties and responsibilities

Senior technical marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Negotiate with 3rd party IP partners to supplement any internal solution gap.
  • Outline technical architecture and integration path for different digital signage partners leading to several successful deployments at retailer sites.
  • Core responsibilities include leading interactive strategy for data management websites and directing e-business, internet/intranet, and web tracking system initiatives.

Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Show more

Senior technical marketing manager vs marketing account manager skills

Common senior technical marketing manager skills
  • Digital Marketing, 28%
  • Integrated Marketing, 11%
  • Cloud, 10%
  • Salesforce, 8%
  • CRM, 7%
  • Marketing Campaigns, 4%
Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%

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