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Senior technical marketing manager vs marketing manager

The differences between senior technical marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior technical marketing manager and a marketing manager. Additionally, a senior technical marketing manager has an average salary of $121,657, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a senior technical marketing manager include digital marketing, integrated marketing and cloud. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Senior technical marketing manager vs marketing manager overview

Senior Technical Marketing ManagerMarketing Manager
Yearly salary$121,657$104,550
Hourly rate$58.49$50.26
Growth rate10%10%
Number of jobs198,89289,627
Job satisfaction-3
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Senior technical marketing manager vs marketing manager salary

Senior technical marketing managers and marketing managers have different pay scales, as shown below.

Senior Technical Marketing ManagerMarketing Manager
Average salary$121,657$104,550
Salary rangeBetween $95,000 And $155,000Between $71,000 And $153,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying stateWashingtonCalifornia
Best paying companyOktaMeta
Best paying industryTechnologyTechnology

Differences between senior technical marketing manager and marketing manager education

There are a few differences between a senior technical marketing manager and a marketing manager in terms of educational background:

Senior Technical Marketing ManagerMarketing Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior technical marketing manager vs marketing manager demographics

Here are the differences between senior technical marketing managers' and marketing managers' demographics:

Senior Technical Marketing ManagerMarketing Manager
Average age3939
Gender ratioMale, 75.9% Female, 24.1%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior technical marketing manager and marketing manager duties and responsibilities

Senior technical marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Negotiate with 3rd party IP partners to supplement any internal solution gap.
  • Outline technical architecture and integration path for different digital signage partners leading to several successful deployments at retailer sites.
  • Core responsibilities include leading interactive strategy for data management websites and directing e-business, internet/intranet, and web tracking system initiatives.

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Senior technical marketing manager vs marketing manager skills

Common senior technical marketing manager skills
  • Digital Marketing, 28%
  • Integrated Marketing, 11%
  • Cloud, 10%
  • Salesforce, 8%
  • CRM, 7%
  • Marketing Campaigns, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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