Senior technical marketing manager vs sales and marketing manager

Differences between senior technical marketing manager and sales and marketing manager duties and responsibilities

Senior technical marketing manager example responsibilities.

• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Negotiate with 3rd party IP partners to supplement any internal solution gap.
• Outline technical architecture and integration path for different digital signage partners leading to several successful deployments at retailer sites.
• Core responsibilities include leading interactive strategy for data management websites and directing e-business, internet/intranet, and web tracking system initiatives.

Sales and marketing manager example responsibilities.

• Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
• Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
• Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
• Review draft and submit RFP responses and manage follow-up communications.
• Design marketing and advertising collateral, manage company website, SEO and social media
• Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
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