Senior technical marketing manager vs senior product marketing manager

Differences between senior technical marketing manager and senior product marketing manager duties and responsibilities

Senior technical marketing manager example responsibilities.

• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Negotiate with 3rd party IP partners to supplement any internal solution gap.
• Outline technical architecture and integration path for different digital signage partners leading to several successful deployments at retailer sites.
• Core responsibilities include leading interactive strategy for data management websites and directing e-business, internet/intranet, and web tracking system initiatives.

Senior product marketing manager example responsibilities.

• Coordinate and manage all aspects of GTM strategy with partners.
• Lead VOC, KOL development for domestic and international market segments.
• Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
• Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
• Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
• Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
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