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The differences between small business consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a small business consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $47,982 average annual salary of a small business consultant.
The top three skills for a small business consultant include customer service, business clients and outbound calls. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Small Business Consultant | Marketing Consultant | |
| Yearly salary | $47,982 | $70,593 |
| Hourly rate | $23.07 | $33.94 |
| Growth rate | 11% | 19% |
| Number of jobs | 116,476 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
A small business consultant specializes in developing and recommending strategies to optimize the daily operations of small businesses. They typically meet with clients to identify their needs and preferences, determine their short and long-term goals, perform market research and analysis to find business or client opportunities, determine the strengths and weaknesses of current processes, and implement solutions against problem areas. They may also conduct risk assessments and help address issues and concerns, resolving them promptly and efficiently. Moreover, a small business consultant must devise a plan to implement the establishment's policies and regulations, suggesting new ones as needed.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Small business consultants and marketing consultants have different pay scales, as shown below.
| Small Business Consultant | Marketing Consultant | |
| Average salary | $47,982 | $70,593 |
| Salary range | Between $34,000 And $66,000 | Between $44,000 And $112,000 |
| Highest paying City | - | Wilmington, DE |
| Highest paying state | - | Delaware |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a small business consultant and a marketing consultant in terms of educational background:
| Small Business Consultant | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between small business consultants' and marketing consultants' demographics:
| Small Business Consultant | Marketing Consultant | |
| Average age | 44 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 8.8% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 9.7% White, 67.4% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |