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The differences between social media & marketing directors and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media & marketing director and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $75,675 average annual salary of a social media & marketing director.
The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Social Media & Marketing Director | Digital Marketing Manager | |
| Yearly salary | $75,675 | $99,563 |
| Hourly rate | $36.38 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,285 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Social media & marketing directors and digital marketing managers have different pay scales, as shown below.
| Social Media & Marketing Director | Digital Marketing Manager | |
| Average salary | $75,675 | $99,563 |
| Salary range | Between $51,000 And $112,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Hawaii | New Jersey |
| Best paying company | Mattel | Conrad N. Hilton Foundation |
| Best paying industry | - | - |
There are a few differences between a social media & marketing director and a digital marketing manager in terms of educational background:
| Social Media & Marketing Director | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media & marketing directors' and digital marketing managers' demographics:
| Social Media & Marketing Director | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |