Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between social media & marketing directors and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media & marketing director and a director of marketing & development. Additionally, a director of marketing & development has an average salary of $98,174, which is higher than the $75,675 average annual salary of a social media & marketing director.
The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Social Media & Marketing Director | Director Of Marketing & Development | |
| Yearly salary | $75,675 | $98,174 |
| Hourly rate | $36.38 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,285 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Social media & marketing directors and directors of marketing & development have different pay scales, as shown below.
| Social Media & Marketing Director | Director Of Marketing & Development | |
| Average salary | $75,675 | $98,174 |
| Salary range | Between $51,000 And $112,000 | Between $59,000 And $162,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Hawaii | New York |
| Best paying company | Mattel | Baker McKenzie |
| Best paying industry | - | Finance |
There are a few differences between a social media & marketing director and a director of marketing & development in terms of educational background:
| Social Media & Marketing Director | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media & marketing directors' and directors of marketing & development' demographics:
| Social Media & Marketing Director | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |