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The differences between social media & marketing directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media & marketing director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $75,675 average annual salary of a social media & marketing director.
The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Social Media & Marketing Director | Director, Product Marketing | |
| Yearly salary | $75,675 | $141,699 |
| Hourly rate | $36.38 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,285 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Social media & marketing directors and directors, product marketing have different pay scales, as shown below.
| Social Media & Marketing Director | Director, Product Marketing | |
| Average salary | $75,675 | $141,699 |
| Salary range | Between $51,000 And $112,000 | Between $97,000 And $205,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Hawaii | California |
| Best paying company | Mattel | Meta |
| Best paying industry | - | Technology |
There are a few differences between a social media & marketing director and a director, product marketing in terms of educational background:
| Social Media & Marketing Director | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media & marketing directors' and directors, product marketing' demographics:
| Social Media & Marketing Director | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |