Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between social media & marketing directors and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media & marketing director and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $75,675 average annual salary of a social media & marketing director.
The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Social Media & Marketing Director | Head Of Marketing | |
| Yearly salary | $75,675 | $137,829 |
| Hourly rate | $36.38 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,285 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Social media & marketing directors and heads of marketing have different pay scales, as shown below.
| Social Media & Marketing Director | Head Of Marketing | |
| Average salary | $75,675 | $137,829 |
| Salary range | Between $51,000 And $112,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Hawaii | Washington |
| Best paying company | Mattel | Meta |
| Best paying industry | - | Media |
There are a few differences between a social media & marketing director and a head of marketing in terms of educational background:
| Social Media & Marketing Director | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media & marketing directors' and heads of marketing' demographics:
| Social Media & Marketing Director | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |