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The differences between social media & marketing directors and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media & marketing director and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $75,675 average annual salary of a social media & marketing director.
The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Social Media & Marketing Director | Marketing Lead | |
| Yearly salary | $75,675 | $104,664 |
| Hourly rate | $36.38 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,285 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Social media & marketing directors and marketing leads have different pay scales, as shown below.
| Social Media & Marketing Director | Marketing Lead | |
| Average salary | $75,675 | $104,664 |
| Salary range | Between $51,000 And $112,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Hawaii | California |
| Best paying company | Mattel | Meta |
| Best paying industry | - | Technology |
There are a few differences between a social media & marketing director and a marketing lead in terms of educational background:
| Social Media & Marketing Director | Marketing Lead | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media & marketing directors' and marketing leads' demographics:
| Social Media & Marketing Director | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |