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The differences between social media & marketing directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media & marketing director and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $75,675 average annual salary of a social media & marketing director.
The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Social Media & Marketing Director | Marketing Manager | |
| Yearly salary | $75,675 | $104,550 |
| Hourly rate | $36.38 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,285 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Social media & marketing directors and marketing managers have different pay scales, as shown below.
| Social Media & Marketing Director | Marketing Manager | |
| Average salary | $75,675 | $104,550 |
| Salary range | Between $51,000 And $112,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Hawaii | California |
| Best paying company | Mattel | Meta |
| Best paying industry | - | Technology |
There are a few differences between a social media & marketing director and a marketing manager in terms of educational background:
| Social Media & Marketing Director | Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media & marketing directors' and marketing managers' demographics:
| Social Media & Marketing Director | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |