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The differences between social media & marketing directors and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media & marketing director and a marketing supervisor. Additionally, a social media & marketing director has an average salary of $75,675, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Social Media & Marketing Director | Marketing Supervisor | |
| Yearly salary | $75,675 | $64,304 |
| Hourly rate | $36.38 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,285 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Social media & marketing directors and marketing supervisors have different pay scales, as shown below.
| Social Media & Marketing Director | Marketing Supervisor | |
| Average salary | $75,675 | $64,304 |
| Salary range | Between $51,000 And $112,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | Hawaii | New York |
| Best paying company | Mattel | Halliburton |
| Best paying industry | - | Retail |
There are a few differences between a social media & marketing director and a marketing supervisor in terms of educational background:
| Social Media & Marketing Director | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media & marketing directors' and marketing supervisors' demographics:
| Social Media & Marketing Director | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.0% Female, 58.0% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |