Social media & marketing director vs regional marketing manager

The differences between social media & marketing directors and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media & marketing director and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $75,675 average annual salary of a social media & marketing director.

The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Social media & marketing director vs regional marketing manager overview

	Social Media & Marketing Director	Regional Marketing Manager
Yearly salary	$75,675	$85,217
Hourly rate	$36.38	$40.97
Growth rate	10%	10%
Number of jobs	123,285	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a social media & marketing director do?

A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Social media & marketing director vs regional marketing manager salary

Social media & marketing directors and regional marketing managers have different pay scales, as shown below.

	Social Media & Marketing Director	Regional Marketing Manager
Average salary	$75,675	$85,217
Salary range	Between $51,000 And $112,000	Between $62,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Hawaii	California
Best paying company	Mattel	AbbVie
Best paying industry	-	Construction

Differences between social media & marketing director and regional marketing manager education

There are a few differences between a social media & marketing director and a regional marketing manager in terms of educational background:

	Social Media & Marketing Director	Regional Marketing Manager
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Social media & marketing director vs regional marketing manager demographics

Here are the differences between social media & marketing directors' and regional marketing managers' demographics:

	Social Media & Marketing Director	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 42.0% Female, 58.0%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between social media & marketing director and regional marketing manager duties and responsibilities

Social media & marketing director example responsibilities.

Manage the Instagram feed, and bring the amount of followers from 32 to over 500 and climbing.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Utilize photography and graphic design techniques to create engaging advertisements.
Interview with visitors and sponsors, creating videos for YouTube channel.
Utilize websites such as Tweetdeck and Hootsuite to optimize the marketing campaign.
Produce client testimonial videos to be share on the website, YouTube, and social media.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Social media & marketing director vs regional marketing manager skills

Common social media & marketing director skills

Social Media Marketing, 31%
Facebook, 9%
Instagram, 8%
Twitter, 7%
Content Strategy, 4%
YouTube, 3%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Social Media & Marketing Director
Social Media & Marketing Director vs Regional Marketing Manager

Updated January 8, 2025

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