Social media & marketing director vs senior director of marketing

The differences between social media & marketing directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media & marketing director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $75,675 average annual salary of a social media & marketing director.

The top three skills for a social media & marketing director include social media marketing, facebook and instagram. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Social media & marketing director vs senior director of marketing overview

	Social Media & Marketing Director	Senior Director Of Marketing
Yearly salary	$75,675	$159,916
Hourly rate	$36.38	$76.88
Growth rate	10%	10%
Number of jobs	123,285	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a social media & marketing director do?

A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Social media & marketing director vs senior director of marketing salary

Social media & marketing directors and senior directors of marketing have different pay scales, as shown below.

	Social Media & Marketing Director	Senior Director Of Marketing
Average salary	$75,675	$159,916
Salary range	Between $51,000 And $112,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Hawaii	California
Best paying company	Mattel	Washington Prime Group
Best paying industry	-	Media

Differences between social media & marketing director and senior director of marketing education

There are a few differences between a social media & marketing director and a senior director of marketing in terms of educational background:

	Social Media & Marketing Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Social media & marketing director vs senior director of marketing demographics

Here are the differences between social media & marketing directors' and senior directors of marketing' demographics:

	Social Media & Marketing Director	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 42.0% Female, 58.0%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between social media & marketing director and senior director of marketing duties and responsibilities

Social media & marketing director example responsibilities.

Manage the Instagram feed, and bring the amount of followers from 32 to over 500 and climbing.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Utilize photography and graphic design techniques to create engaging advertisements.
Interview with visitors and sponsors, creating videos for YouTube channel.
Utilize websites such as Tweetdeck and Hootsuite to optimize the marketing campaign.
Produce client testimonial videos to be share on the website, YouTube, and social media.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Social media & marketing director vs senior director of marketing skills

Common social media & marketing director skills

Social Media Marketing, 31%
Facebook, 9%
Instagram, 8%
Twitter, 7%
Content Strategy, 4%
YouTube, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Social Media & Marketing Director
Social Media & Marketing Director vs Senior Director Of Marketing

Updated January 8, 2025

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