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The differences between social media representatives and social media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a social media representative, becoming a social media manager takes usually requires 8-10 years. Additionally, a social media manager has an average salary of $70,287, which is higher than the $52,252 average annual salary of a social media representative.
The top three skills for a social media representative include facebook, instagram and twitter. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Social Media Representative | Social Media Manager | |
| Yearly salary | $52,252 | $70,287 |
| Hourly rate | $25.12 | $33.79 |
| Growth rate | 8% | 10% |
| Number of jobs | 42,287 | 105,475 |
| Job satisfaction | 1 | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
Social Media Representatives are responsible for promoting a product or service and growing targeted user communities through social media platforms. Their duties include developing social media strategy, writing digital copies, facilitate crisis management, and publish daily multimedia contents. They are responsible for managing an organization's social media profiles and pages, creating community dialog and conversation, moderating user content, and creating an editorial calendar. Social Media Representatives also produce analytics reports, increase customer reach, and assist in coordinating marketing promotions.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Social media representatives and social media managers have different pay scales, as shown below.
| Social Media Representative | Social Media Manager | |
| Average salary | $52,252 | $70,287 |
| Salary range | Between $34,000 And $78,000 | Between $50,000 And $98,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Microsoft |
| Best paying industry | - | Technology |
There are a few differences between a social media representative and a social media manager in terms of educational background:
| Social Media Representative | Social Media Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between social media representatives' and social media managers' demographics:
| Social Media Representative | Social Media Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |