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The differences between social media representatives and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media representative and a social media specialist. Additionally, a social media representative has an average salary of $52,252, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a social media representative include facebook, instagram and twitter. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Social Media Representative | Social Media Specialist | |
| Yearly salary | $52,252 | $51,584 |
| Hourly rate | $25.12 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 42,287 | 47,228 |
| Job satisfaction | 1 | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Representatives are responsible for promoting a product or service and growing targeted user communities through social media platforms. Their duties include developing social media strategy, writing digital copies, facilitate crisis management, and publish daily multimedia contents. They are responsible for managing an organization's social media profiles and pages, creating community dialog and conversation, moderating user content, and creating an editorial calendar. Social Media Representatives also produce analytics reports, increase customer reach, and assist in coordinating marketing promotions.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Social media representatives and social media specialists have different pay scales, as shown below.
| Social Media Representative | Social Media Specialist | |
| Average salary | $52,252 | $51,584 |
| Salary range | Between $34,000 And $78,000 | Between $38,000 And $68,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Hawaii |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between a social media representative and a social media specialist in terms of educational background:
| Social Media Representative | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between social media representatives' and social media specialists' demographics:
| Social Media Representative | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |