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The differences between sponsorship coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a sponsorship coordinator, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $39,512 average annual salary of a sponsorship coordinator.
The top three skills for a sponsorship coordinator include powerpoint, sponsorship sales and national accounts. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Sponsorship Coordinator | Marketing Coordinator | |
| Yearly salary | $39,512 | $48,326 |
| Hourly rate | $19.00 | $23.23 |
| Growth rate | 8% | 19% |
| Number of jobs | 27,068 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
Sponsorship coordinators are professionals who organize fundraising events to gather together a group of paying sponsors in exchange for advertising opportunities. These coordinators are required to manage reservations for VIP diners to satisfy their customers and encourage repeat business with them. They must maintain operational relationships with other internal departments so that they can deliver the highest quality of media content. Sponsorship coordinators must also start sponsorship programs that will assist students who are unable to afford school fees.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Sponsorship coordinators and marketing coordinators have different pay scales, as shown below.
| Sponsorship Coordinator | Marketing Coordinator | |
| Average salary | $39,512 | $48,326 |
| Salary range | Between $30,000 And $50,000 | Between $34,000 And $67,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a sponsorship coordinator and a marketing coordinator in terms of educational background:
| Sponsorship Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between sponsorship coordinators' and marketing coordinators' demographics:
| Sponsorship Coordinator | Marketing Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |