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Store representative vs associate sales representative

The differences between store representatives and associate sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an associate sales representative has an average salary of $51,007, which is higher than the $34,092 average annual salary of a store representative.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for an associate sales representative are work ethic, patients, and product knowledge.

Store representative vs associate sales representative overview

Store RepresentativeAssociate Sales Representative
Yearly salary$34,092$51,007
Hourly rate$16.39$24.52
Growth rate-4%
Number of jobs97,946333,049
Job satisfaction--
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 59%
Average age4147
Years of experience-4

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does an associate sales representative do?

The duties of an associate sales representative depend on one's line of work or industry of employment. Their responsibilities typically revolve around reaching out to clients through calls or door-to-door visits, offering products and services, collecting payments, addressing issues and concerns, and performing corrective measures when necessary. An associate sales representative often has a quota and deadline to reach; therefore, it is essential to be sales driven and goal-oriented. Furthermore, one must adhere to the policies and regulations of the company.

Store representative vs associate sales representative salary

Store representatives and associate sales representatives have different pay scales, as shown below.

Store RepresentativeAssociate Sales Representative
Average salary$34,092$51,007
Salary rangeBetween $22,000 And $51,000Between $37,000 And $68,000
Highest paying City-Boston, MA
Highest paying state-Massachusetts
Best paying company-Verint
Best paying industry-Health Care

Differences between store representative and associate sales representative education

There are a few differences between a store representative and an associate sales representative in terms of educational background:

Store RepresentativeAssociate Sales Representative
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 59%
Most common majorBusinessBusiness
Most common college-SUNY College of Technology at Alfred

Store representative vs associate sales representative demographics

Here are the differences between store representatives' and associate sales representatives' demographics:

Store RepresentativeAssociate Sales Representative
Average age4147
Gender ratioMale, 47.0% Female, 53.0%Male, 50.8% Female, 49.2%
Race ratioBlack or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage7%6%

Differences between store representative and associate sales representative duties and responsibilities

Store representative example responsibilities.

  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Perform the installation of all necessary network and POS equipment for new and relocate stores.
  • Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
  • Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Associate sales representative example responsibilities.

  • Manage organization website and Facebook page; writing articles for websites and newsletters.
  • Perform inside sales, including telemarketing, prospecting, account penetration and product application, consulting and delivery of customer service.
  • Learned how to ask proper questions and communicate MetLife's product differentiators against competition

Store representative vs associate sales representative skills

Common store representative skills
  • In-Store, 27%
  • Cleanliness, 26%
  • Customer Service, 7%
  • Product Knowledge, 5%
  • Sales Floor, 4%
  • Strong Customer Service, 4%
Common associate sales representative skills
  • Work Ethic, 16%
  • Patients, 13%
  • Product Knowledge, 12%
  • Excellent Interpersonal, 7%
  • Excellent Organizational, 4%
  • Sales Techniques, 4%

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Updated January 8, 2025

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