Store representative vs brand representative

The differences between store representatives and brand representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a store representative has an average salary of $34,092, which is higher than the $32,479 average annual salary of a brand representative.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for a brand representative are excellent guest, retail store, and product displays.

Store representative vs brand representative overview

	Store Representative	Brand Representative
Yearly salary	$34,092	$32,479
Hourly rate	$16.39	$15.61
Growth rate	-	-
Number of jobs	97,946	349,258
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 56%
Average age	41	41
Years of experience	-	-

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does a brand representative do?

A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.

Store representative vs brand representative salary

Store representatives and brand representatives have different pay scales, as shown below.

	Store Representative	Brand Representative
Average salary	$34,092	$32,479
Salary range	Between $22,000 And $51,000	Between $26,000 And $39,000
Highest paying City	-	Los Angeles, CA
Highest paying state	-	Hawaii
Best paying company	-	Northrop Grumman
Best paying industry	-	Health Care

Differences between store representative and brand representative education

There are a few differences between a store representative and a brand representative in terms of educational background:

	Store Representative	Brand Representative
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 56%
Most common major	Business	Business
Most common college	-	-

Store representative vs brand representative demographics

Here are the differences between store representatives' and brand representatives' demographics:

	Store Representative	Brand Representative
Average age	41	41
Gender ratio	Male, 47.0% Female, 53.0%	Male, 35.8% Female, 64.2%
Race ratio	Black or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6%
LGBT Percentage	7%	7%

Differences between store representative and brand representative duties and responsibilities

Store representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Brand representative example responsibilities.

Operate POS system with high level of efficiency in order to maximize customer satisfaction and deliver accurate sales transactions.
Perform transactions on the POS operating system and maintain the cleanliness of the section assign by the manager on duty.
Collect and process payments including accurate maintenance of sales register and jewelry inventory following close of daily business.
Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Store representative vs brand representative skills

Common store representative skills

In-Store, 27%
Cleanliness, 26%
Customer Service, 7%
Product Knowledge, 5%
Sales Floor, 4%
Strong Customer Service, 4%

Common brand representative skills

Excellent Guest, 31%
Retail Store, 20%
Product Displays, 15%
Customer Service, 12%
Sales Floor, 4%
Product Knowledge, 4%

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Sales Industry
Store Representative
Store Representative vs Brand Representative

Updated January 8, 2025

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