Store representative vs field representative

The differences between store representatives and field representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a field representative has an average salary of $43,321, which is higher than the $34,092 average annual salary of a store representative.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for a field representative are PET, patients, and customer service.

Store representative vs field representative overview

	Store Representative	Field Representative
Yearly salary	$34,092	$43,321
Hourly rate	$16.39	$20.83
Growth rate	-	4%
Number of jobs	97,946	181,538
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 59%
Average age	41	47
Years of experience	-	4

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does a field representative do?

The primary role of field marketing representatives is to drive brand awareness through face-to-face customer interaction. They are the liaisons between sellers and buyers, providing vital information on products and services. To drive sales, they typically promote human relations via communication and distribution of marketing collateral. They design, implement, and execute field marketing campaigns. Other responsibilities of a field marketing representative include negotiating with retailers, promoting business expansion opportunities to merchants and retailers, and attending relevant trade events.

Store representative vs field representative salary

Store representatives and field representatives have different pay scales, as shown below.

	Store Representative	Field Representative
Average salary	$34,092	$43,321
Salary range	Between $22,000 And $51,000	Between $26,000 And $71,000
Highest paying City	-	Camden, NJ
Highest paying state	-	New Jersey
Best paying company	-	Bayer
Best paying industry	-	Government

Differences between store representative and field representative education

There are a few differences between a store representative and a field representative in terms of educational background:

	Store Representative	Field Representative
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 59%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Alfred

Store representative vs field representative demographics

Here are the differences between store representatives' and field representatives' demographics:

	Store Representative	Field Representative
Average age	41	47
Gender ratio	Male, 47.0% Female, 53.0%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	6%

Differences between store representative and field representative duties and responsibilities

Store representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Field representative example responsibilities.

Manage all POS, features, team sports, leagues and all other event activation for retail restaurants and bars.
Work with and lead operators, effectively conveying information, ensuring successful wireline operation performance.
Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
Build handrails/guardrails, board up broken windows, and secure damage doors.
Service peach tree windows and doors, patio door and repair broken window.
Interpret global positioning satellite (GPS) data to calibrate proper chemical and fertilizer applications.

Store representative vs field representative skills

Common store representative skills

In-Store, 27%
Cleanliness, 26%
Customer Service, 7%
Product Knowledge, 5%
Sales Floor, 4%
Strong Customer Service, 4%

Common field representative skills

PET, 29%
Patients, 15%
Customer Service, 12%
Data Collection, 6%
PowerPoint, 5%
Field Testing, 4%

Store Representative vs. similar jobs

Store Representative related careers

Store Representative related jobs

What similar roles do

Zippia Careers
Sales Industry
Store Representative
Store Representative vs Field Representative

Updated January 8, 2025

Browse sales jobs