Store representative vs merchandising representative

The differences between store representatives and merchandising representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a store representative has an average salary of $34,092, which is higher than the $32,303 average annual salary of a merchandising representative.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for a merchandising representative are little supervision, store management, and plan-o-grams.

Store representative vs merchandising representative overview

	Store Representative	Merchandising Representative
Yearly salary	$34,092	$32,303
Hourly rate	$16.39	$15.53
Growth rate	-	4%
Number of jobs	97,946	351,931
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 53%
Average age	41	47
Years of experience	-	4

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does a merchandising representative do?

Merchandising representatives are professionals who are responsible for providing point-of-purchase and shelf management services to produce sales. These representatives are required to plan and develop merchandising strategies so that they can balance the expectations of customers and the organization's objectives. They must maintain store shelves and display products appropriately so that they can maximize the interest of customers and sales levels. Merchandising representatives must also analyze sales figures, the reactions of customers, and market trends to anticipate their product needs and plan product stock.

Store representative vs merchandising representative salary

Store representatives and merchandising representatives have different pay scales, as shown below.

	Store Representative	Merchandising Representative
Average salary	$34,092	$32,303
Salary range	Between $22,000 And $51,000	Between $25,000 And $40,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Maine
Best paying company	-	ECMD
Best paying industry	-	Manufacturing

Differences between store representative and merchandising representative education

There are a few differences between a store representative and a merchandising representative in terms of educational background:

	Store Representative	Merchandising Representative
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 53%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Alfred

Store representative vs merchandising representative demographics

Here are the differences between store representatives' and merchandising representatives' demographics:

	Store Representative	Merchandising Representative
Average age	41	47
Gender ratio	Male, 47.0% Female, 53.0%	Male, 47.2% Female, 52.8%
Race ratio	Black or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	6%

Differences between store representative and merchandising representative duties and responsibilities

Store representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Merchandising representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Update POS promotional materials such as cardboard temporary decorative displays.
Coordinate and administer jewelry entries for industry awards and advertisements in national fashion magazines.
Assist patients with Critical/Triage calls; document necessary symptoms for medical assistants to determine what medical intervention is necessary.
Place IRC on assign products for promotional sales.
Increase sales by installing displays and instant rebate coupons (IRC).

Store representative vs merchandising representative skills

Common store representative skills

In-Store, 27%
Cleanliness, 26%
Customer Service, 7%
Product Knowledge, 5%
Sales Floor, 4%
Strong Customer Service, 4%

Common merchandising representative skills

Little Supervision, 24%
Store Management, 23%
Plan-O-Grams, 13%
Customer Service, 9%
Product Knowledge, 6%
Working Independently, 5%

Store Representative vs. similar jobs

Store Representative related careers

Store Representative related jobs

What similar roles do

Zippia Careers
Sales Industry
Store Representative
Store Representative vs Merchandising Representative

Updated January 8, 2025

Browse sales jobs