Store representative vs retail representative

The differences between store representatives and retail representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a store representative has an average salary of $34,092, which is higher than the $31,790 average annual salary of a retail representative.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for a retail representative are flexibility, store management, and certification programs.

Store representative vs retail representative overview

	Store Representative	Retail Representative
Yearly salary	$34,092	$31,790
Hourly rate	$16.39	$15.28
Growth rate	-	-
Number of jobs	97,946	402,132
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 44%
Average age	41	41
Years of experience	-	-

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does a retail representative do?

A retail representative is in charge of assisting customers with their shopping needs in retail stores, ensuring customer satisfaction. Their responsibilities include greeting customers and identifying their needs, answering inquiries, locating products, offering promotions and recommendations, and conducting demonstrations when possible. There are also instances where they must process payments or refunds. Furthermore, as a retail representative, it is essential to arrange products on shelves to make it look attractive to customers, all while maintaining the cleanliness of the sales floor.

Store representative vs retail representative salary

Store representatives and retail representatives have different pay scales, as shown below.

	Store Representative	Retail Representative
Average salary	$34,092	$31,790
Salary range	Between $22,000 And $51,000	Between $26,000 And $38,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between store representative and retail representative education

There are a few differences between a store representative and a retail representative in terms of educational background:

	Store Representative	Retail Representative
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 44%
Most common major	Business	Business
Most common college	-	-

Store representative vs retail representative demographics

Here are the differences between store representatives' and retail representatives' demographics:

	Store Representative	Retail Representative
Average age	41	41
Gender ratio	Male, 47.0% Female, 53.0%	Male, 43.6% Female, 56.4%
Race ratio	Black or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%	Black or African American, 10.7% Unknown, 5.4% Hispanic or Latino, 18.5% Asian, 6.8% White, 58.1% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between store representative and retail representative duties and responsibilities

Store representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Retail representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Execute the proper POS in accounts, particularly with products on sale.
Befriend category managers and backroom personnel to positively impact on OSA, POS placement, and other sell-in tactics.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Collaborate with board members to prepare PowerPoint presentations and other written reports and present concepts to management.

Store representative vs retail representative skills

Common store representative skills

In-Store, 27%
Cleanliness, 26%
Customer Service, 7%
Product Knowledge, 5%
Sales Floor, 4%
Strong Customer Service, 4%

Common retail representative skills

Flexibility, 36%
Store Management, 36%
Certification Programs, 11%
PET, 7%
Customer Service, 2%
Product Knowledge, 1%

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Store Representative
Store Representative vs Retail Representative

Updated January 8, 2025

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