Store representative vs sales support representative

The differences between store representatives and sales support representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales support representative has an average salary of $38,310, which is higher than the $34,092 average annual salary of a store representative.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for a sales support representative are sales support, phone calls, and POS.

Store representative vs sales support representative overview

	Store Representative	Sales Support Representative
Yearly salary	$34,092	$38,310
Hourly rate	$16.39	$18.42
Growth rate	-	4%
Number of jobs	97,946	319,292
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 55%
Average age	41	47
Years of experience	-	4

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does a sales support representative do?

A sales support representative is responsible for assisting the complex operations of sales departments, performing administrative duties under the supervision of a direct manager. Sales support representatives' tasks include acknowledging and encoding customers' orders in the system, processing payments, responding to the customers' inquiries and concerns about the products, writing sales reports, and updating the customer of the shipment details. They also support the sales representatives on selling goods and services to potential customers by creating marketing materials and communicating with customers over the phone and e-mail to generate revenues and increase profits.

Store representative vs sales support representative salary

Store representatives and sales support representatives have different pay scales, as shown below.

	Store Representative	Sales Support Representative
Average salary	$34,092	$38,310
Salary range	Between $22,000 And $51,000	Between $30,000 And $48,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	NetApp
Best paying industry	-	Finance

Differences between store representative and sales support representative education

There are a few differences between a store representative and a sales support representative in terms of educational background:

	Store Representative	Sales Support Representative
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 55%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Alfred

Store representative vs sales support representative demographics

Here are the differences between store representatives' and sales support representatives' demographics:

	Store Representative	Sales Support Representative
Average age	41	47
Gender ratio	Male, 47.0% Female, 53.0%	Male, 39.9% Female, 60.1%
Race ratio	Black or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.0% Asian, 5.1% White, 73.1% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	6%

Differences between store representative and sales support representative duties and responsibilities

Store representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Sales support representative example responsibilities.

Manage internal CRM and inventory software to track and input sales orders, account history, and stock allocation.
Facilitate the transition from AS400 to JDE operating system.
Utilize all programs, systems, and procedures of windows operating systems.
Help customers troubleshoot technical issues with their computers, process customer transactions and handle escalate issues.
Assist in setting up and checking EDI data from customers, brokers, carriers, and truckers.
Work collaboratively with sales representatives and regional vice presidents to produce cost proposals, problem solve and troubleshoot issues.

Store representative vs sales support representative skills

Common store representative skills

In-Store, 27%
Cleanliness, 26%
Customer Service, 7%
Product Knowledge, 5%
Sales Floor, 4%
Strong Customer Service, 4%

Common sales support representative skills

Sales Support, 16%
Phone Calls, 10%
POS, 8%
Product Knowledge, 7%
Customer Complaints, 6%
Customer Inquiries, 6%

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Store Representative
Store Representative vs Sales Support Representative

Updated January 8, 2025

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