Store representative vs store associate

The differences between store representatives and store associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a store representative has an average salary of $34,092, which is higher than the $29,543 average annual salary of a store associate.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for a store associate are sales floor, retail store, and inventory management.

Store representative vs store associate overview

	Store Representative	Store Associate
Yearly salary	$34,092	$29,543
Hourly rate	$16.39	$14.20
Growth rate	-	-
Number of jobs	97,946	495,423
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 44%	High School Diploma, 35%
Average age	41	41
Years of experience	-	-

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does a store associate do?

A store associate is responsible for assisting customers with the products they need and recommending alternative goods that would fit their budget. Sales associates also market promotional offers and provide product descriptions to the customer. They also monitor inventories, stock supplies on the appropriate shelves, and ensure the cleanliness and orderliness of the store. Store associates also perform other administrative tasks as needed, such as creating sales reports, assisting in the counter, and helping customers on carrying their items.

Store representative vs store associate salary

Store representatives and store associates have different pay scales, as shown below.

	Store Representative	Store Associate
Average salary	$34,092	$29,543
Salary range	Between $22,000 And $51,000	Between $24,000 And $36,000
Highest paying City	-	New York, NY
Highest paying state	-	New York
Best paying company	-	Pro Football Hall of Fame
Best paying industry	-	Retail

Differences between store representative and store associate education

There are a few differences between a store representative and a store associate in terms of educational background:

	Store Representative	Store Associate
Most common degree	Bachelor's Degree, 44%	High School Diploma, 35%
Most common major	Business	Business
Most common college	-	-

Store representative vs store associate demographics

Here are the differences between store representatives' and store associates' demographics:

	Store Representative	Store Associate
Average age	41	41
Gender ratio	Male, 47.0% Female, 53.0%	Male, 48.8% Female, 51.2%
Race ratio	Black or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%	Black or African American, 11.1% Unknown, 5.0% Hispanic or Latino, 20.0% Asian, 6.6% White, 56.6% American Indian and Alaska Native, 0.5%
LGBT Percentage	7%	7%

Differences between store representative and store associate duties and responsibilities

Store representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Store associate example responsibilities.

Manage the appearance of the store in conjunction with the store priorities to present a desirable image of Aldi.
Work on the cash register, used calculators, POS machines and mental math.
Ensure that all cash handling are accurate and work with Ross' point-of-sale systems.
Put out freight as well as restocking the stock room, carrying 50 pound boxes up ladders.
Operate POS register and provide exceptional customer service.
Regulate profit margins, payroll, loss-prevention control and inventory management.

Store representative vs store associate skills

Common store representative skills

In-Store, 27%
Cleanliness, 26%
Customer Service, 7%
Product Knowledge, 5%
Sales Floor, 4%
Strong Customer Service, 4%

Common store associate skills

Sales Floor, 25%
Retail Store, 12%
Inventory Management, 9%
Cleanliness, 7%
Math, 5%
Strong Customer Service, 5%

Store Representative vs. similar jobs

Store Representative related careers

Store Representative related jobs

What similar roles do

Zippia Careers
Sales Industry
Store Representative
Store Representative vs Store Associate

Updated January 8, 2025

Browse sales jobs