Store representative vs store sales associate

The differences between store representatives and store sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a store representative has an average salary of $34,092, which is higher than the $30,284 average annual salary of a store sales associate.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for a store sales associate are sales floor, POS, and product knowledge.

Store representative vs store sales associate overview

	Store Representative	Store Sales Associate
Yearly salary	$34,092	$30,284
Hourly rate	$16.39	$14.56
Growth rate	-	-
Number of jobs	97,946	524,877
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 47%
Average age	41	43
Years of experience	-	6

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does a store sales associate do?

A store sales associate is responsible for assisting store customers, directing them to the correct area of their needs, and responding to their inquiries and concerns regarding a product. Store sales associates also support the store's promotional campaigns, selling goods and services to the customers by demonstrating the product and its benefits. They keep the store premises clean and tidy to avoid any potential hazards during operations. A store sales associate must have excellent communication skills, especially on resolving customer complaints, processing replacements, and issuing refunds.

Store representative vs store sales associate salary

Store representatives and store sales associates have different pay scales, as shown below.

	Store Representative	Store Sales Associate
Average salary	$34,092	$30,284
Salary range	Between $22,000 And $51,000	Between $23,000 And $39,000
Highest paying City	-	Elizabeth, NJ
Highest paying state	-	New Jersey
Best paying company	-	Rooms To Go
Best paying industry	-	Hospitality

Differences between store representative and store sales associate education

There are a few differences between a store representative and a store sales associate in terms of educational background:

	Store Representative	Store Sales Associate
Most common degree	Bachelor's Degree, 44%	Bachelor's Degree, 47%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Delhi

Store representative vs store sales associate demographics

Here are the differences between store representatives' and store sales associates' demographics:

	Store Representative	Store Sales Associate
Average age	41	43
Gender ratio	Male, 47.0% Female, 53.0%	Male, 40.7% Female, 59.3%
Race ratio	Black or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%	Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	9%

Differences between store representative and store sales associate duties and responsibilities

Store representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Perform the installation of all necessary network and POS equipment for new and relocate stores.
Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Store sales associate example responsibilities.

Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
Earn management trust by serving as keyholder, responsibly opening and closing the store.
Audit all jewelry counts daily, banking deposit log, cashier logs, sales logs.
Utilize the company's POS system to cash customers out or administer returns to the store.
Work as a sales associate and keyholder throughout the summer and a bit of the school year.
Help customers choose jewelry, pierce ears, open and close out register, set up displays.

Store representative vs store sales associate skills

Common store representative skills

In-Store, 27%
Cleanliness, 26%
Customer Service, 7%
Product Knowledge, 5%
Sales Floor, 4%
Strong Customer Service, 4%

Common store sales associate skills

Sales Floor, 20%
POS, 10%
Product Knowledge, 10%
Store Sales, 8%
Customer Service, 6%
Stock Room, 5%

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Store Representative
Store Representative vs Store Sales Associate

Updated January 8, 2025

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