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Store representative vs technician/sales associate

The differences between store representatives and technician/sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a technician/sales associate has an average salary of $35,654, which is higher than the $34,092 average annual salary of a store representative.

The top three skills for a store representative include in-store, cleanliness and customer service. The most important skills for a technician/sales associate are sales floor, retail environment, and ladders.

Store representative vs technician/sales associate overview

Store RepresentativeTechnician/Sales Associate
Yearly salary$34,092$35,654
Hourly rate$16.39$17.14
Growth rate--
Number of jobs97,946322,748
Job satisfaction--
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 44%
Average age4141
Years of experience--

What does a store representative do?

A store representative is the point of contact between a business and its customers. They are responsible for monitoring market trends and attracting new clients. This includes monitoring competing stores. They also handle customer service issues.

What does a technician/sales associate do?

A technician/sales associate is someone who promotes the products or services of an enterprise through customer service. Sales associates are in charge of greeting the customers and guiding them through the products. They are the ones who provide answers to questions from customers, ensuring a pleasant experience for the guests. It is also part of their job to process the payment of the customers and package their purchased goods. They need to develop skills in customer service, communication, and sales strategy.

Store representative vs technician/sales associate salary

Store representatives and technician/sales associates have different pay scales, as shown below.

Store RepresentativeTechnician/Sales Associate
Average salary$34,092$35,654
Salary rangeBetween $22,000 And $51,000Between $18,000 And $69,000
Highest paying City-Washington, DC
Highest paying state-New York
Best paying company-Yahoo
Best paying industry-Manufacturing

Differences between store representative and technician/sales associate education

There are a few differences between a store representative and a technician/sales associate in terms of educational background:

Store RepresentativeTechnician/Sales Associate
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 44%
Most common majorBusinessBusiness
Most common college--

Store representative vs technician/sales associate demographics

Here are the differences between store representatives' and technician/sales associates' demographics:

Store RepresentativeTechnician/Sales Associate
Average age4141
Gender ratioMale, 47.0% Female, 53.0%Male, 73.1% Female, 26.9%
Race ratioBlack or African American, 10.2% Unknown, 5.2% Hispanic or Latino, 21.9% Asian, 7.6% White, 54.6% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.3% Hispanic or Latino, 19.4% Asian, 7.7% White, 56.8% American Indian and Alaska Native, 0.6%
LGBT Percentage7%7%

Differences between store representative and technician/sales associate duties and responsibilities

Store representative example responsibilities.

  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Perform the installation of all necessary network and POS equipment for new and relocate stores.
  • Balance cash drawers at the open and close of each day, and check receipts for each transaction in the POS.
  • Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.

Technician/sales associate example responsibilities.

  • Contribute to marketing business online and manage Facebook page.
  • Provide apple sales and service.
  • Used Linux for hardware testing and monitoring.
  • Assist customers with system restores for windows operating system.
  • Work to expand apple sales through training and coaching.
  • Perform routine inspection, testing, and repair of smartphones and other mobile devices.
  • Show more

Store representative vs technician/sales associate skills

Common store representative skills
  • In-Store, 27%
  • Cleanliness, 26%
  • Customer Service, 7%
  • Product Knowledge, 5%
  • Sales Floor, 4%
  • Strong Customer Service, 4%
Common technician/sales associate skills
  • Sales Floor, 36%
  • Retail Environment, 23%
  • Ladders, 14%
  • Profitable Sales, 11%
  • Tech Services, 5%
  • Technology Sales, 3%