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Strategist jobs in Lansing, MI

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  • Marketing Manager

    Aristocrat Leisure Ltd.

    Strategist job in Lansing, MI

    At Aristocrat, we're committed to enriching happiness by utilizing the power of play! As a worldwide pioneer in gaming content and technology, we continuously endeavor to stretch the boundaries of what's achievable. We are in need of an outstanding Marketing Manager to join our ambitious team and spearhead our digital marketing campaigns for the Michigan Lottery's iLottery program. This role is critical in crafting and driving our marketing strategies to ensure a flawless customer experience and top-tier program performance. In our environment, collaboration and inclusivity are at the core, nurturing a space where all team members can flourish. As a Marketing Manager, you will have a pivotal role within our organization, collaborating closely with cross-functional teams to implement and enhance marketing initiatives. If you aim to have a substantial impact and become part of a dynamic team that values innovation and excellence, this is the opportunity for you! This role is remote to start, but will transition to a hybrid schedule once our office location is established. What You'll Do * Craft and roll out digital marketing strategies for the iLottery program's objectives and indicators, both short- and long-term. * Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts. * Research emerging acquisition channels and customer retention tactics to continuously improve program performance. * Lead the iLottery marketing team, coordinating acquisition, CRM, dedication, digital engagement, and QA functions. * Mentor a cross-functional team, encouraging a high-performing, collaborative culture through goal setting, mentoring, and performance management. * Offer recommendations on A/B testing, audience segmentation, and campaign optimization, particularly targeting customer churn and lifetime value. * Review and provide feedback on marketing content, including landing pages and social media posts. * Review and suggest improvements to customer experience and purchase flows to refine conversion and retention. * Monitor campaign performance, ensuring timely execution, budget adherence, and strategic alignment. * Examine the performance of marketing campaigns, analyzing benchmarks, tracking indicators, and identifying targets for optimization. * Offer strategic suggestions for digital advertising investment to enhance return on investment and channel performance. * Work together with the Lottery's Marketing Director and cross-departmental teams to assist in agency-wide projects. * Offer strategic oversight and mentorship for agency and vendor partnerships to ensure successful delivery of initiatives. * Update partners on iLottery rewards and retention initiatives and supply content to the CRM knowledge base. What We're Looking For * Bachelor's degree in Marketing, Business, Communications, or a related field. A comparable amount of training and related experience may be substituted. * 7+ years of experience in digital marketing, campaign management, or customer experience optimization. * 3+ years of leadership experience in guiding cross-functional marketing teams. * Strong analytical skills with the ability to measure and interpret campaign performance. * Excellent communication, teamwork, and leadership skills. * Experience managing budgets and advertising spend across multiple channels. * Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns. * Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink. * Ability to work independently and remotely while maintaining positive relationships with teams. * Proactive in staying current with digital marketing trends and evolving procedures. Company Summary Aristocrat Interactive Aristocrat Interactive is Aristocrat Leisure Limited's (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). About Aristocrat Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play. Our Values * All about the Player * Talent Unleashed * Collective Brilliance * Good Business Good Citizen Travel Expectations Up to 25% Pay Range $102,410 - $190,190 per year Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity. This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at ************************* Additional Information This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities. Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat's gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment. At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
    $102.4k-190.2k yearly Auto-Apply 60d+ ago
  • Director, HCP Marketing Lead

    Otsuka America Pharmaceutical Inc. 4.9company rating

    Strategist job in Lansing, MI

    The Director, HCP Marketing Lead guides the healthcare provider (HCP) engagement strategy for Centanafadine, a novel launch product for ADHD. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs. The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success. This individual will be responsible for developing and implementing innovative programs that generate awareness for a new product in a mature category and must balance both setting the vision and driving to successful execution, along with leading and mentoring commercial team members responsible for HCP personal promotions and PME marketing. **Key Responsibilities** + **HCP Marketing Strategy & Execution:** Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brandobjectivesand competitive positioning. + **Omnichannel & Non-Personal Promotion (NPP):** Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact. + **HCP Engagement & Field Enablement:** Develop promotional tools, messaging, and training resources to empower the field sales team andoptimize HCP engagement. + **KOL Engagement & Speaker Programs:** Partner with medical and sales teams toidentifyand engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Develop and execute a comprehensive commercial KOL engagement plan + **Market Insights & Competitive Intelligence:** Utilizemarket research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics. + **Brand Positioning & Messaging:** Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences. + **Market Access Pull Through:** Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts + **Cross-Functional Leadership:** Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives. + **Performance Measurement & Optimization:** Establishand track key performance indicators (KPIs) to assess HCP marketing effectiveness andoptimizepromotional investments. + **Budget & Resource Management:** Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment. **Qualifications & Key Competencies** + Bachelor's degree in Business, Marketing, or a related field; MBA preferred + 10+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement + Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred + Launch experience preferred + Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs + Omnichannel marketingexpertise, including digital and traditional HCP engagement tactics + Strong analytical skills, with the ability toleveragedata and insights to refine marketing execution + Demonstrated ability to plan and manage large investments and marketing budgets tooptimizeoverall ROI + Excellent collaboration and communication skills, with experience working in cross-functional teams + Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives + Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders **Competencies** **Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. **Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business. **Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders. **Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. **Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. **Empowered Development -** Play an active role in professional development as a business imperative. Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws. **Application Deadline** : This will be posted for a minimum of 5 business days. **Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings; ********************************************* . **Disclaimer:** This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) . **Statement Regarding Job Recruiting Fraud Scams** At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters. To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* . Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities. Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
    $183.3k yearly 54d ago
  • Strategist, Audience Campaign Activation

    General Motors 4.6company rating

    Strategist job in Lansing, MI

    **Remote: This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.** **The Role** As an Audience Campaign Activation Strategist, you will sit at the heart of GM's modern marketing engine-turning data into real-world impact by ensuring the right audiences reach the right channels at the right time. You'll be the hands-on expert, orchestrating how GM's audience intelligence flows through our ecosystem, powering campaigns that shape brand perception, drive customer engagement, and fuel business growth. You'll partner closely with audience strategists, marketers, agencies, and operations teams to bring audience plans to life across platforms. Your work ensures every campaign has the fuel it needs: compliant, validated, high-quality audiences delivered flawlessly across media, CRM, website, and emerging channels. If you thrive in fast-paced environments, love solving problems at the intersection of data and marketing and get energy from making complex systems run smoothly, this is your role. You're not just activating audiences; you're enabling smarter, more personalized experiences for millions of customers. **What You'll Do** + Manage end-to-end audience activation workflows across LiveRamp, CDP, and other audience delivery tools + Maintain rigorous tracking of audience delivery status, milestones, refresh cycles, and activationreadiness + Validate audience delivery performance, match rates, and data integrity across all endpoints + Monitor data and platform usage and enforce governance requirements across teams and platforms + Collaborate with strategists, planning teams, and agency partners to understand campaign audience needs + Maintain detailed documentation of activation workflows, governance processes, and delivery standards + Proactively identify opportunities to streamline activation processes, improve accuracy, and reduce manual effort + Contribute to broader audience operations initiatives that enhance GM's audience **Your Skills & Abilities (Required Qualifications)** + Bachelor's degree in business administration, marketing, communications, information systems or related field + 3+ years of experience in marketing operations, ad operations, CRM operations, or audience activation-preferably within enterprise-scale environments + Hands-on experience with audience activation platforms such as **LiveRamp** **,** **Databricks,** **Adobe** or other marketing activation platforms + Ability to develop & maintain relationships with business stakeholders, partially through accountability, following up on requests and delivering on commitments + Ability to collaborate cross-functionally to ensure project success + Ability to quickly ramp up on new domains and understand business needs + Innate curiosity to understand the 'why' behind the 'what' + Strong project management, documentation, and process management skills + Comfortable working with large datasets, taxonomy and audience structures; able to query and pull data using SQL and/or Python + Detail-oriented with a strong sense of ownership, follow-through, and accountability to deadlines This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. **Compensation:** + The expected base compensation for this role is: $81,000 - $131,600. Actual base compensation within the identified range will vary based on factors relevant to the position. + Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. + Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.) \#LI-CC1 **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Benefits Overview** From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (************************************************************* . **Non-Discrimination and Equal Employment Opportunities (U.S.)** General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (********************************************* . **Accommodations** General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: **Our Company (************************************************** **Our Culture** **How we hire (************************************************ Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations (******************************************** We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (*********************************************** . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more. Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest. The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
    $81k-131.6k yearly 7d ago
  • Distinguished AI Strategist

    Confluent 4.6company rating

    Strategist job in Lansing, MI

    **Employment Type:** FullTime Remote **Department** Marketing **Compensation:** $321.7K - $386.1K - Offers Equity - Offers Bonus _At Confluent, we are committed to providing competitive pay that is in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. The actual pay may vary depending on your skills, qualifications, experience, and work location._ **Overview** We're not just building better tech. We're rewriting how data moves and what the world can do with it. With Confluent, data doesn't sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them. It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together. One Confluent. One Team. One Data Streaming Platform. **About the Role:** Our Distinguished AI Strategist (DAIS) is an AI expert, experienced researcher or operator, and high-performing utility player who will investigate how data streaming can enable better business outcomes for AI-enabled applications. The DAIS will work with high agency and autonomy to develop a plan for how Confluent's data streaming platform can enable our customers with AI-enabled applications by engaging with customers and studying the market landscape to educate and influence Confluent's decision-makers. As our DAIS at Confluent, you will perform a technical yet cross-disciplinary role that involves the following key responsibilities: **What You Will Do:** + **Research:** The DAIS will spend a significant portion of their time on high-impact, long-term research investigations that take one quarter or more. They will examine how data streaming can integrate with existing AI technologies, patterns, and practices to deliver better outcomes and faster time-to-market for our customers using Confluent to build real-time applications. This will inform both R&D and GTM aspects of Confluent's business. + **Engage with the Market** . Represent Confluent with C-level executives at prospects and customers, media, and analysts to showcase data streaming's role in enabling AI. Support our Customer and Product Advisory Boards to ensure that our products, marketing, and field enablement are of the highest quality and relevance to the market. + **Thought Leadership:** Shape the industry thinking around Data Streaming applications in AI, focusing on Developers, Architects, CTOs, and Analysts through technical content and industry use cases demonstrating business value. Drive adoption of Confluent products by AI practitioners. Enable Confluent's field to better connect with and serve our customers. + **Data Streaming Advocacy:** Establish credibility for Confluent as an enabling capability for AI-enabled applications by collaborating with our solutions engineering team to develop and promote relevant technical patterns and reference architectures. + **Product Direction and Prototyping:** Recommend notable changes in technology direction to Product/Engineering to integrate with existing AI technologies and workflows. Prototype early-stage ideas, explore the practicalities of different patterns, and formalize new implementation strategies. Contemplate new capabilities more than twelve months out from the current product roadmap. + **Competition and Technology Trends:** Track AI-related technology trends affecting Confluent's trajectory, analyze competitive threats from a technology perspective and look for opportunities. **What You Will Bring:** + Industry experience as a leader in either R&D or GTM for enterprise SaaS companies, well-versed in commercializing AI-enabled technologies. Alternatively, come with strong experience as an AI researcher with a PhD in Computer Science (or similar) and relevant, top-tier peer-reviewed publications. + Ability to extract the important concepts and details from a complex technical domain, summarize, and articulate clearly and succinctly. Know when to dig deep. + Ability to confidently influence deals with Confluent's C-level and C-level customers. + Experience creating novel content that reframes existing concepts in interesting ways. + Excellent writing style with the ability to clearly explain complex concepts. + Confident speaking style, spanning both technical and conceptual content. + Experience in operating autonomously, delivering high-quality tasks on time and with minimal supervision. + Proven software development or data science experience. + Broad understanding of the technology space in general, distributed systems, and business. Data streaming experience is considered a huge plus. **Ready to build what's next? Let's get in motion.** **Come As You Are** Belonging isn't a perk here. It's the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what's possible. We're proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.
    $71k-133k yearly est. 60d+ ago
  • Industry Strategist

    Acxiom 4.7company rating

    Strategist job in Lansing, MI

    Acxiom is looking for an Industry Strategist to join our Product Consulting Group. You will utilize your in-depth product knowledge to support data & identity sales efforts, including pricing, product presentations, solution recommendations, and proposal creation tailored to address client / prospect needs. **Key Responsibilities:** _Client / Prospect Engagement and Product Consulting:_ · Collaborate with cross-functional teams to determine client / prospect solutions · Provide consultation and expertise to internal and external stakeholders, contributing to the positioning of our products and services as superior solutions _Strategic Alignment:_ · Understand the broader Acxiom and agency strategies and how individual contributions align with organizational goals · Proactively identify opportunities for improvement and innovation within sales support management · Collaborate with product management on the development of new products and services based on feedback from clients / prospects _Continuous Education:_ · Deepen understanding of Acxiom's products, agency offerings, direct marketing strategies, and industry dynamics · Stay abreast of evolving trends in direct marketing, including key concepts, promotional channels, challenges, and solutions · Enhance knowledge of the industry landscape, including trends, vertical nuances, and competitive intelligence · Understand the differences in usage when working with regulated industry clients / prospects **Qualifications:** · 5+ years of managing or processing first and third-party data, preferably InfoBase · Knowledge and understanding of the role identity plays in the marketing ecosystem · Knowledge of the offline and digital marketing landscape and the role identity plays within and across platforms · Experience in data and identity sales support, with a proven track record of success · Understanding of direct marketing principles, digital media applications, and industry trends · Excellent communication and presentation abilities · Strategic mindset, with the ability to align individual efforts with broader organizational goals · Detail-oriented approach, with a focus on delivering high-quality solutions to complex challenges · Ability to travel up to 25% \#GD17 **Primary Location City/State:** Homebased - Conway, Arkansas **Additional Locations (if applicable):** Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////****************************************************************************************** . Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact ****************** . We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business. We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel. Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out. At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture. If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at **************. **We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.** Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more: About Us (********************************* Follow Us on Twitter Find Us on Facebook (***************************************** Careers Page LinkedIn (*************************************** Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the **Find Jobs** report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://****************************************************************************************** . Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact ****************** . Attention Mexico Applicants: Please see our Privacy Policy notice here (***************************************************************************************************************************** . *Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: *************** ***************** and ************* are fraudulent. Please do not engage with these sites.
    $69k-113k yearly est. Easy Apply 22d ago
  • Senior Brand Marketing Manager

    WK Kellogg Co 4.8company rating

    Strategist job in Battle Creek, MI

    At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. As a Senior Brand Marketing Manager, you'll be the brand leader for some of our most iconic cereal brands. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors. We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands. Here's What You'll Be Doing: * Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy. * Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth. * Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video). * Partner with agencies and internal stakeholders to develop compelling brand content and activation plans * Collaborate with sales and commercial partners to drive strong in-market execution and impact. * Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency. Requirements: * Bachelor's degree in a related field is required. * An MBA or a master's degree in marketing, business management, or a related field is preferred. * Brand Management experience required, preferably within the CPG environment * The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required * Proven track record of building and executing strategic brand plans, especially in partnership with agencies. * Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment. * The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations. Salary Range: $139,440 - $183,015 Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position: * Incentive Plan bonus eligibility * Health, dental and vision insurance * Savings and Investment Plan with Company match and contribution * Paid Time Off (includes paid sick time) * 11 Paid Holidays * Life Insurance, AD and D Insurance and STD/LTD * Tuition reimbursement, adoption assistance for eligible employees * Employee recognition program The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making. ABOUT WK KELLOGG CO At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ****************** If we can help you with a reasonable accommodation throughout the application or hiring process, please email ************************** THE FINER PRINT The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants: Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link. Let's create gr-r-reat days, WK Kellogg Co Recruitment Nearest Major Market: Niles Nearest Secondary Market: South Bend
    $139.4k-183k yearly 4d ago
  • Growth & Lifecycle Marketing Manager

    Datavant

    Strategist job in Lansing, MI

    Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare. **About the Role** We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time. You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation. This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results. **Key Responsibilities** **Lifecycle & Customer Marketing** + Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach. + Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns. + Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion. + Support strategic customer programs like the Customer Advisory Board and event follow-up sequences. **Growth Support & Cross-Funnel Optimization** + Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design. + Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance. + Test lifecycle and early-journey experiments that drive activation and product adoption. + Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy. **Content Development** + Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights. + Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate. + Help scale repeatable content frameworks that support both awareness and retention efforts. **Analytics & Optimization** + Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities. + Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy. + Report out on results, learnings, and recommendations for cross-functional stakeholders. **What You Bring** + 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles. + Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion. + Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels. + Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages. + Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.) + Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes. + Excitement about working cross-functionally in a fast-moving environment. We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is: $96,000-$120,000 USD To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion. This job is not eligible for employment sponsorship. Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way. Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis. For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
    $96k-120k yearly 21d ago
  • : local to Michigan_ Content Strategist(UX/UI exp)_W2 only

    360 It Professionals 3.6company rating

    Strategist job in Lansing, MI

    360 IT Professionals is a Software Development Company based in Fremont, California that offers complete technology services in Mobile development, Web development, Cloud computing and IT staffing. Merging Information Technology skills in all its services and operations, the company caters to its globally positioned clients by providing dynamic feasible IT solutions. 360 IT Professionals work along with its clients to deliver high-performance results, based exclusively on the one of a kind requirement. Our services are vast and we produce software and web products. We specialize in Mobile development, i.e. iPhone and Android apps. We use Objective C and Swift programming languages to create native applications for iPhone, whereas we use Android Code to develop native applications for Android devices. To create applications that work on cross-platforms, we use a number of frameworks such as Titanium, PhoneGap and JQuery mobile. Furthermore, we build web products and offer services such as web designing, layouts, responsive designing, graphic designing, web application development using frameworks based on model view controller architecture and content management system. Our services also extend to the domain of Cloud Computing, where we provide Salesforce CRM to effectively manage one's business and ease out all the operations by giving an easy platform. Apart from this, we also provide IT Staffing services that can help your organization to a great extent as you can hire highly skilled personnel's through us. We make sure that we deliver performance driven products that are optimally developed as per your organization's needs. Take a shot at us for your IT requirements and experience a radical change. Job Description We are looking to fill a position for Content Strategist with experience on UX/UI in Lansing MI. Qualifications We are seeking for applicants with expertise in the following : Content Management Content Strategy UX/UI Analysis Oversight of content requirements Conduct content audits Organization/Planning Skills Collaboration Skills Task Management Additional Information In person interview is required for this position.
    $69k-99k yearly est. 60d+ ago
  • Brand Manager - Entry Level

    White Water Marketing

    Strategist job in Lansing, MI

    White Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the workplace. Our culture promotes both professional and personal growth, based on principles of trust, respect, and challenges. Job Description We are hiring for a Brand Manager for one of the leading Brand Management firms in the Lansing area. As we believe in only promoting from within this is an entry level which will be trained into a management position. MAJOR RESPONSIBILITY AREAS Implementation of marketing & campaign plans, including product positioning, campaign development strategies, and market strategy insights. Discovery of strategic business opportunities through cross function collaboration with sales, HR, etc. Overseeing the sales pipeline, meeting and over achieving sales expectations Provide product/service support in order to establish proper channels of information and communication. Responsible for branding, advertising, promotional materials, and company events Work with management on projects dealing with media relations, business communications, success stories To make it simple; this person will be managing sales on behalf of our clients within the retail revenue stream. You will be working directly under upper level management, and will have the opportunity to help over see and manage a sales team. We focus on brand management and exceeding sales goals of our clientele. CORE COMPETENCIES: These are personal traits that will best help the associate to successfully perform the essential functions of the job. Judgement and Decision Making Integrity Initiative Leadership Achievement/Effort Dependability Social Orientation Attention to Detail Positive Attitude Job Requirements Bachelor's degree in Sales/Marketing, Communications, Business or related field preferred Minimum (0) zero to (5) five years of relevant experience in marketing management with proven success, however we offer paid training Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure. PURPOSE: Marketing, Brand Management, & Sales - Paid Training - Travel Opportunities - Management Additional Information All your information will be kept confidential according to EEO guidelines.
    $84k-118k yearly est. 8h ago
  • Base Ads Marketing Operations Manager, US

    Coinbase 4.2company rating

    Strategist job in Lansing, MI

    ***************** is planning to bring a million developers and a billion users onchain. We need your help to make that happen. *The Opportunity* We're looking for a Marketing Operations Manager to join our*Base Ads* team. This role is the backbone of campaign execution - you'll traffic ads, QA creative, refine targeting, and monitor campaign delivery across multiple channels. You'll also ensure compliance with publisher standards and regulatory requirements, while driving flawless campaign performance on both the advertiser and publisher side. If you thrive in the details, enjoy solving problems in real time, and want to directly impact the efficiency of Base's acquisition engine, this role is for you. *What You'll Do* * Manage end-to-end operational setup and execution of paid campaigns across global channels (social, search, display, programmatic). * Upload, QA, and launch creative assets; confirm compliance with internal standards, publisher policies, and legal requirements. * Partner with compliance teams to review and approve ads before they go live. * Configure and refine campaign structures, targeting, and budgets to ensure pacing and performance goals are met. * Actively monitor campaigns in both publisher dashboards and internal reporting systems; troubleshoot delivery and tracking discrepancies. * Pull, validate, and share reports with channel managers and leadership; highlight issues and opportunities for optimization. * Maintain rigorous trafficking documentation and operational processes to reduce errors and improve efficiency. * Serve as the subject matter expert on ad system mechanics, platform policy updates, and new features relevant to campaign operations. *What We Look For In You* * 3-5 years in ad operations, campaign trafficking, or paid media execution. * Hands-on experience with Meta, Google Ads, LinkedIn, Twitter/X, and/or DSPs. * Solid understanding of pacing, delivery, targeting, bids, placements, and conversion tracking. * Experience reviewing creative against ad platform and legal/compliance standards. * Process-driven, meticulous attention to detail, and able to execute flawlessly under tight deadlines. * Strong communicator and collaborator with cross-functional teams. *Nice To Haves* * Experience in fintech, crypto, or other highly regulated industries. * Familiarity with MMPs (AppsFlyer, Adjust) and tag/pixel management. * SQL or scripting skills for deeper campaign analysis. * Knowledge of attribution methodologies and performance measurement. REQ ID: GBAMOMUS Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying. Commitment to Equal Opportunity Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the *********************************************** in certain locations, as required by law. Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations*********************************** Global Data Privacy Notice for Job Candidates and Applicants Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available **************************************************************** AI Disclosure For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description. For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. *The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment*. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com.
    $79k-102k yearly est. 60d+ ago
  • Marketing Manager

    Team UIS

    Strategist job in Dexter, MI

    Join one of the nation's Best and Brightest Award-winning companies! If you're ready to be part of a winning team, we have exciting opportunities waiting for you. Make the change you've been looking for and experience the Team UIS difference. You're the best and brightest, and we want you on our team! Are you ready to take your career to the next level in the world of electrical maintenance and acceptance testing? Team UIS offers an exceptional opportunity for entrepreneurial-minded individuals. Why Join Team UIS? We prioritize our employees' well-being with competitive benefits that support your health, growth, and work-life balance: Company-Paid BCN Medical, Dental, and Vision Insurance Short-Term Disability and Life Insurance Available Career Growth and Advancement Tuition Reimbursement Health & Wellness Reimbursement 401k with generous company contribution Roles & Responsibilities: As the Marketing Manager, you will oversee the development and implementation of strategic marketing plans where you will be responsible for increasing awareness, generating leads, and fostering customer loyalty. Your responsibilities will include: Content & Campaigns: Develop company-wide content (blogs, white papers, case studies) and manage email campaigns-design, deploy, and track performance metrics (clicks, opens, bounce rates, conversions). Lead Generation & CRM: Source leads via trade show lists, Egrabber, and SalesNavigator. Align sales and marketing efforts by optimizing inbound prospect tracking (website, phone, referrals). Advertising & Promotion: Coordinate print, digital, and Google ads. Design and manage promotional materials and branded items. Social Media & SEO: Create, plan and schedule posts for LinkedIn and Facebook. Optimize website SEO and monitor analytics via Google tools and WordPress. Performance & Engagement: Track marketing spend and performance. Conduct NPS surveys and manage loyalty gifting programs. Event & Membership Coordination: Organize trade show logistics, speaking opportunities, and travel. Maintain membership and association records. Multimedia & Collateral: Oversee photography and video production for marketing assets. Create and distribute annual calendars. AI Integration: Explore and implement new opportunities to incorporate AI into the marketing strategy. Performing other duties as needed to contribute to the overall success of Team UIS Qualifications, Experience and Education Requirements To be successful in this role, you should have the following qualifications and skills: Bachelor's in Marketing, Advertising, or related field 5+ years of leading strategic B2B marketing efforts within a service-based company. Versatile background in design, content writing, lead generation, and relationship building. Proficiency with the following programs: Microsoft 365, Canva, HubSpot, Google Analytics, ClickUp, Lumen5 Excellent communication skills, organizational ability, and attention to detail. Demonstrated ability to multitask and manage multiple deadlines. Strong project management skills Must be authorized to work in the United States About Team UIS: We are Field Service Leaders. Our field people are selected among the brightest Electricians, then trained and tooled to think like Engineers and execute like Professional Technicians. Our staff are selected and kept because they consistently demonstrate our core values. They are honest, trustworthy, make safety priority one, they consistently show a mission-to-serve no matter what the time is, they are committed to on-going learning an essential trait in this complex electrical world, they are professional in the way they approach their work and relate with people and finally, they have a strong desire to share their knowledge thus raise the skills of the people around them. Team UIS has been named one of the Best and Brightest Companies to work for in the Nation. This award recognizes companies that prioritize employee satisfaction, engagement, and well-being. At Team UIS we are committed to creating a positive and supportive workplace culture where our team members can continue to grow. Join Team UIS today. Team UIS is an equal opportunity employer.
    $80k-121k yearly est. 5d ago
  • Business Development Strategist

    CCI Systems, Inc. 4.5company rating

    Strategist job in Lansing, MI

    Job Description Why CCI? CCI Systems, Inc. is an Employee-Owned Telecommunications Company based in Iron Mountain, MI with 60+ years of industry knowledge and experience. Our outstanding team-based work culture and environment has allowed us to grow, develop, and retain long-term employees. We offer a comprehensive benefits package, competitive pay, flexibility, paid on the job training, professional development, and inspire you to be bold, yet accountable. We value our employees' hard work and determination and REWARD results all while having fun! We are seeking a Business Development Strategist who will operate as a consultative growth leader responsible for driving strategic engagements across CCI Systems' Consulting Solutions portfolio-including feasibility studies, network expansion and capex planning, due diligence, grant funding support (BEAD and others), site acquisition, etc. This role is focused on identifying, developing, and closing new business opportunities with cable operators, fiber providers, FTTH companies, ISPs, energy and gas utilities, wireless entities, data center operators, tribal operators, and beyond. With a deep understanding of broadband infrastructure and public-private funding dynamics, the Business Development Strategist serves as a trusted advisor to clients navigating complex technical and financial decisions. This role partners closely with Regional Account Managers, functioning as an embedded overlay resource to accelerate pipeline velocity and expand wallet share within existing accounts. They bring domain expertise, strategic insight, and solution fluency to client conversations by translating technical capabilities into business outcomes. The ideal candidate combines consultative selling acumen with a strong grasp of network architecture, regulatory frameworks, and buying drivers. Responsibilities Identify and qualify new business opportunities across broadband, fiber, utility, wireless, and other communication network infrastructure sectors. Develop and execute go-to-market strategies for market development consulting services. Contribute to the development of frameworks, templates, and playbooks for consulting services. Partner with Regional Account Managers (RAMs) as a strategic overlay to drive consultative sales. Participate in RFP responses and collaborate with functional groups required for completion. Collaborate with marketing to analyze market trends and competitive dynamics, identifying opportunities that inform outreach strategies and positioning. Serve as a trusted advisor to clients-translating technical solutions into business value. Co-chair annual business reviews and client meetings to identify opportunities for future business. Lead discovery sessions to understand client pain points, funding goals, and infrastructure needs. Present tailored consulting offerings that align with client objectives, funding opportunities, etc. Build and nurture long-term relationships with key stakeholders across public and private sectors. Collaborate with consulting engineers to create and oversee feasibility studies, due diligence assessments, and ROI modeling and other related networks consulting engagements. Influence deal strategy, pricing, and proposal development for consulting-led opportunities. Accelerate pipeline velocity by identifying cross-sell and upsell opportunities within existing accounts. Leverage CRM to track and report on engagements, progress, conversion rates, and revenue impact. Support scoping and kickoff of consulting engagements to ensure alignment with client expectations. Collaborate with delivery teams to ensure seamless handoffs and execution of scoped work. Provide feedback loops to improve service offerings, pricing models, and delivery methodologies. Represent CCI Systems at industry events, conferences, and webinars as a subject matter expert. Stay current on federal/state funding programs, regulatory changes, and emerging technologies. Perform other duties as assigned by management. Skills 5+ years of experience in technical product development (including go-to-market planning and successful product/service launches), technical sales, business development, broadband, IT, fiber, telecommunications, or related infrastructure sectors. Bachelor's degree in Business Administration, IT, or a related field preferred. Proven track record of driving accretive product growth. Documented success in closing consulting or technical engagements valued at $50,000+, with evidence of exceeding sales targets. Strong communicator, systems thinker, and strategic executor. Experience with tools like LinkedIn Sales Navigator, Copilot Studio, and CRM platforms. Experience with Microsoft office tools and industry leading CRM tools. Ability to think strategically and manage multiple customers and projects simultaneously. Proven ability to be self-motivated, manage time, and effectively prioritize and execute tasks in a high-pressure environment. Demonstrates a solid understanding of business finance to support strategic decision-making and solution alignment. The ability to embrace corporate values, understand the company's vision, and exemplify CCI leadership behaviors. Shift is flexible, Monday-Friday between the hours of 8:00 am to 5:00 pm CST but must be able to work outside normal business hours when required. Additional Information 25% travel nationwide is required. Must have a valid driver's license with an acceptable driving record. Compensation: base salary range 100k-120k plus incentives. Benefits: healthcare, retirement, paid leave (e.g., sick leave, PTO, company holidays), life insurance, AD&D, short-term disability, FSA, education reimbursement, wellness reimbursement, and employee assistance program (EAP). #LI-DNI
    $49k-86k yearly est. 6d ago
  • Senior Marketing Manager

    Commonsail Investment Group 4.0company rating

    Strategist job in Brighton, MI

    Job Description Senior Marketing Manager - Senior Living & Healthcare CommonSail Investment Group The Senior Marketing Manager is responsible for driving the marketing performance of assigned communities across the senior living and healthcare portfolio. This role partners closely with the Director of Marketing to optimize lead generation, enhance the customer journey, strengthen brand presence, and ensure communities achieve their lead and occupancy goals. The Senior Marketing Manager collects market assessments, oversees campaign planning, reviews analytics with digital agency partners, and day-to-day marketing needs-acting as the primary marketing liaison for communities and a strategic connector across internal departments and digital agency partners. This position requires for a leader who truly understands local market dynamics, built through strong, direct relationships across their region and specifically, close partnership with regional sales and operations leaders. With a deep grasp of senior living and healthcare buyer behavior and a commitment to trust-first communication, the Senior Marketing Manager ensures every initiative is on-brand, clearly coordinated across teams, and purposefully designed to deliver measurable growth. Focus Areas 1. Communities & Markets Knowledge Deep understanding of community-level goals, audience segments, market dynamics, competitive landscape, and revenue insights. Plans Lead Community Assessment Marketing Plans. Define measurable goals and expected outcomes for each community. Manage plan approval, rollout, and performance evaluation. Messaging Develop market-specific messaging tailored to seniors, families, and healthcare decision-makers. Ensure alignment with corporate brand voice, standards, and visual identity. Tactics Lead project intake and direction-setting for community marketing needs. Gather project details, develop creative briefs, and guide deliverables. Stay aligned on all community-level initiatives, collaborating closely with the project management team to ensure timelines are met. 2. Client Relationships Serve as the primary point of contact for assigned region communities-owning the relationship between marketing, operations, and sales. Act as the first touchpoint for any issues, opportunities, or needs that impact a community's marketing performance. Travel to markets and communities to gather insights, strengthen relationships, and support on-the-ground initiatives. 3. Marketing Team Collaboration Maintain constant communication with internal subject-matter experts across Insights, Digital, Social, Earned Media, Creative, and Operations. Manage agency and vendor relationships to ensure high-quality work aligned with objectives. Prioritize marketing work and resources based on sales/revenue opportunity and community needs. 4. Marketing Initiatives Lead one-off or cross-portfolio marketing initiatives as assigned (e.g., service line campaigns, brand rollouts, digital pilots, special projects). Ensure initiatives integrate seamlessly across channels and support organizational goals. Core Responsibilities Conduct market visits, competitive research, and community assessments to identify opportunities, threats, and messaging strategies. Enforce and elevate brand standards across all communities, campaigns, and communication channels. Lead the development and execution of marketing plans, leveraging both internal teams and agency partners. Create and analyze reporting across multiple platforms; extract insights, identify trends, and develop recommendations for campaign optimization. Partner closely with Sales to ensure every lead is nurtured effectively and conversions are supported through the customer journey. Develop creative briefs and provide clear direction to both internal teams and agency partners. Lead the creation and execution of multi-channel campaigns that support occupancy, lead generation, referral engagement, and brand awareness. Collaborate with Insights and Digital teams to use data-driven strategies that increase qualified leads and improve customer conversions. Present marketing strategies, performance results, and recommendations to internal stakeholders and senior leadership. Metrics for Success Marketing and Sales Goal Targets (KPIs) Monthly lead goals Rolling lead qualification goals Deposits and move-ins Leads by Channel Performance and efficiency by digital, referral, offline, and community-level tactics Brand Consistency Quality and consistency of messaging and creative across all communities Revenue to Target Achievement of occupancy, census, and revenue goals for assigned communities Required Qualifications Bachelor's degree in marketing, Communications, Business, or a related field. 5-8+ years of progressive marketing experience; senior living, healthcare, multi-site, or service-based industry experience strongly preferred. Demonstrated success managing integrated marketing campaigns, lead generation, and community-level marketing programs. Strong analytical skills with the ability to interpret data and translate insights into strategy. Excellent communication, relationship-building, and presentation abilities. Highly organized with the ability to manage multiple markets and priorities simultaneously. Preferred Experience Familiarity with CRM and marketing automation platforms (Salesforce, Yardi, HubSpot, Canva, Marketing Cloud, etc.). Digital understanding in various strategies such as Performance Max (Pmax), retargeting, etc. Being a liaison for digital agency Experience managing agency partnerships and cross-functional teams. Competencies Strategic thinking Relationship management Data-driven decision-making Market insight & customer understanding Creative problem-solving Cross-functional collaboration Accountability & ownership Strong communication and presentation skills In office, minimal 4 days a week. Salary: 95k-100k Bonus Potential 12k Up to $100.00/per month Travel: 30-40% #CSALL
    $107k-137k yearly est. 5d ago
  • Corporate Marketing Manager

    Fessler & Bowman Inc.

    Strategist job in Holly, MI

    About Fessler & Bowman: Fessler & Bowman is a nationally recognized civil and concrete specialty contractor with more than 60 years of experience. Headquartered in Michigan, with regional offices in the Southeast and a dedicated travel division, the company delivers turn-key solutions and exceptional service across the United States. Its reputation is built on core values that drive performance, foster lasting client relationships, and consistently exceed expectations. Fessler & Bowman is recognized by Engineering News-Record as a Top 20 Concrete Contractor and ranked #113 among the Top 600 Specialty Contractors nationwide. Its success is powered by its people - whose dedication and expertise set the company apart. Our Culture & Philosophy: Fessler & Bowman is a fast-paced and culture-focused industry leader in specialty concrete and civil earthwork. When we talk about culture at F&B, it is not just a plaque hanging in our lobby. Our values are our driving force and have allowed us to build a phenomenal team delivering best-in-class products to our customers. Open & Constructive Take Pride in Our Product Relentless Commitment Care About Our Customers Team Success Summary: The Corporate Marketing Manager at Fessler & Bowman is responsible for managing both internal and external branded communications, ensuring consistency, clarity, and alignment with the company's identity across all platforms. This role plays a key part in telling the Fessler & Bowman story-communicating who we are and what we do-through a strategic blend of advanced graphic design, persuasive copywriting, and marketing expertise that elevates the company's brand presence. Working closely with Business Development and Estimating, the Corporate Marketing Manager supports strategic growth by producing high-impact proposals, sales materials, and branded marketing assets. The role also oversees the creation and maintenance of internal communications and presentations, including templates, documents, and visual content that reinforce brand standards and help teams communicate effectively across the organization. Key responsibilities include managing brand awareness and development, understanding customer needs, maintenance of project and people marketing asset library, analyzing performance, and collaborating with project teams. The descriptions below are representative of, but not limited to, the duties and responsibilities for this position. Five Key Roles of the Corporate Marketing Manager: Proposal Development & Support Lead the coordination and production of proposals, qualifications packages, and presentations. Work closely with business development and operations teams to ensure timely, accurate, and visually compelling submissions that reflect the company's strengths and strategic positioning. Persuasive Copywriting & Brand Storytelling Craft compelling, audience-focused content that drives engagement and supports business objectives. Develop messaging for proposals, marketing collateral, digital platforms, and internal communications. Ensure consistency in tone and voice across all channels and help tell the F&B story in a way that resonates with clients and partners. Marketing Collateral Creation & Maintenance Develop and maintain internal and external marketing assets including resumes, project experience sheets, project profiles, and photography. Ensure all materials are current, well-organized, and aligned with company messaging and visual identity. Digital Marketing & Analytics Manage social media content creation, scheduling, and performance tracking. Use analytics to inform content strategy and improve engagement across platforms such as LinkedIn, Instagram, and Facebook. Team Leadership & Mentorship Provide day-to-day guidance, mentorship, and support to Marketing Coordinators. Help prioritize tasks, review work for quality and accuracy, and foster a collaborative, high-performing team environment. This includes direct supervision, performance and disciplinary oversight. Essential Duties & Responsibilities: Design and produce branded materials including brochures, proposals, presentations, project profiles, resumes, infographics, signage, and digital assets. Coordinate and execute professional photography for projects and team members. Maintain and organize brand assets, templates, and digital libraries. Collaborate with internal departments to gather content and ensure alignment with company goals. Monitor industry trends and competitor marketing to inform strategy. Ensure all marketing deliverables meet deadlines and quality standards. Support internal communications and employee engagement initiatives as needed. Communicating and upholding the Company's commitment to Integrity and Code of Ethics. Other relevant tasks as assigned Education, Experience & Qualifications: Bachelor's degree in Marketing, Communications, Graphic Design, Advertising or Journalism, preferred. 5+ years of experience in marketing, communications, graphic design, or related field. Strong project management skills and the ability to multitask in a deadline oriented and fast-paced environment. Excellent communication and interpersonal skills, with a focus on collaboration. Creative problem solver with attention to detail and a passion for creating positive employee experiences. Travel: Travel is required for this position to job sites, regional offices, and company events as needed. Fessler & Bowman, Inc. will compensate for travel when applicable. Work Environment: As a Marketing Manager you will be subject to various work environments in the office and field. Environments include but are not limited to the following: office and field settings, high/low temperatures, areas close to traffic, loud and frequent noises, confined spaces, heights, and indoor/outdoor settings. Benefits: Fessler & Bowman is proud to provide eligible Team Members with the following benefits: Medical, dental and vision insurance 401k with company contributions Paid Holidays and Paid Time Off Recruitment Process: The recruitment process will include a phone screen, in-person meeting, and a pre-employment background check and drug test. Fessler & Bowman is an Equal Opportunity Employer
    $76k-119k yearly est. 53d ago
  • Manager, Presource National Brand Sourcing

    Cardinal Health 4.4company rating

    Strategist job in Lansing, MI

    Global Procurement is responsible for creating and managing diverse strategic supplier partnerships that drive enterprise value with innovation, best cost and competitive advantages that benefit customers, suppliers, and patients. The Manager, Presource National Brand Sourcing develops and executes strategic plans by clearly understanding the spend and stakeholder landscape, leveraging market intelligence, industry knowledge, and cross-functional collaboration. Competitive advantage is created through end-to-end category management, bringing the best available value through assurance of supply, quality, service levels, innovation, and cost, achieved through supplier selection and management, contract negotiation, supply chain optimization, and risk mitigation. The core competences for this impactful role are: + Develops deep industry insights leveraging outside-in supply market intelligence and industry insights. + Strategic thinking to develop longer-range supply strategies and plans that drive significant value while meeting the business requirements. + Deep stakeholder engagement to influence business decisions relevant to the category strategy. + Strong cross-functional leadership skills to drive continuous progress against the strategic category plans. + Sets aggressive continuous improvement goals for assigned categories and explores a broad set of value levers to deliver on targets. + Functions as Subject Matter Expert for assigned categories. **_Responsibilities_** + Manage portfolio of Top 25 strategic National Brand suppliers for Cardinal's Presource Kitting Business. Accountable for ~$200M+ of global expenditure. + Develops 5% YOY Cost-Out Pipeline via Optimization/Integration with Broader Commercial Partners (Marketing, NB Distribution, Lab, etc.). Drive annual cost savings/supplier funding through effective strategies and negotiations. Cost savings should meet each year's business financial needs. + Leverages Strong Financial Aptitude to Identify Profitability Improvement Opportunities, Drafts & Aligns Reco with Broader Team (Cost Savings, Cashflow, Inbound Freight Optimization, Resiliency) + Partners with Regulatory Team to Implement Proactive, Repeatable Process for Gathering Supplier Data to Mitigate Operations & Customer Impacts. Leverages automation as needed to work with speed & ensure compliance. + Develop strategy to manage National Brand Presource Tail Spend + Partners with NB Distribution/Lab Team to Develop Broader Commercial Strategies to Maximize Value through united messaging, goal alignment & Supplier KPI's/Penalties + Development and execution of global medical supply strategies to achieve best total value, sustainable productivity and high levels of quality and service aligned with business objectives. + Proactive leadership and management with cross-functional partners to effectively select suppliers, negotiate favorable contracts and manage supplier performance and relationships. + Understand supplier portfolio risk profile and develop supply resiliency & risk mitigation actions and plans. + Develop effective short and long-term category strategies to include supply chain continuity, risk management, optimizing supplier network and attaining best cost. + Collaborate with and influence business partners in a highly matrixed environment to optimize key supplier performance and innovation. Influence business decisions to enter/exit product lines, drive/buy decisions and implement supply in optimizations. + Facilitates Supplier Relationship Management through development and tracking of Key Performance Indicators for the category; establishes collaborative environment with key suppliers and business partners to optimize supplier performance and innovation. + Perform data analysis and utilize financial acumen to identify opportunities to leverage scale and drive cost savings. **Qualifications** + Bachelor's degree or equivalent experience in related field, preferred + 7-10 years relevant procurement, manufacturing, and/or engineering experience, preferred + Experience in medical product sourcing preferred. + Strong project and process management to execute category supply strategy with cross functional teams, preferred + Expertise contract requirements to negotiate critical terms and conditions in line with category strategy, preferred + Familiarity with manufacturing, quality, and supply chain processes to support supplier selection and performance management, preferred + Strong interpersonal, verbal, and written communication skills; able to communicate effectively and interact with personnel at various levels of expertise in a global landscape. + Results-oriented, strategic thinker, able to work in team environments. + Comfortable executing business analysis. Independently develop, socialize, and execute complex projects. Projects are to be executed with sound reasoning and accuracy. + Lean Six Sigma (LSS) or related experience preferred. **What is expected of you and others at this level?** + Applies advanced knowledge and an understanding of concepts, principles, and technical capabilities to manage a wide variety of projects. + Participates in the development of policies and procedures to achieve specific goals. + Recommendation to new practices, processes, metrics, or model + Works on or may lead complex projects of large scope. + Projects may have significant and long-term impact. + Provides solutions that may set precedent. + Independently determines method for completion of new projects. + Received guidance on overall project objectives. + Acts as a mentor to less experienced colleagues. **Anticipated salary range** : $105,100 - $130,100 **Bonus eligible** : yes **Benefits** : Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs Application window anticipated to close: 1/2/2026 *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. \#LI-MP1 \#LI-remote _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $105.1k-130.1k yearly 5d ago
  • Business Development Manager

    Fastsigns 4.1company rating

    Strategist job in Lansing, MI

    Replies within 24 hours Benefits: 401(k) matching Bonus based on performance Competitive salary Paid time off Training & development About Us: FASTSIGNS Lansing is a locally owned visual communications company that helps businesses stand out through custom signage, graphics, and branding solutions. We're looking for a dynamic and self-motivated individual to join our team as a New Business Development Manager. Job Summary: As a New Business Development Manager, you'll be responsible for driving new revenue by developing relationships with local businesses. You'll work both independently in the field and collaboratively with our in-house team to deliver high-impact signage and visual solutions to a variety of fields and industries. Key Responsibilities: Prospect and develop new business through cold calling, networking, and in-person visits Respond to and convert inbound sales inquiries into long-term customers Build and maintain strong relationships with clients to understand their signage needs Collaborate with design and production teams to deliver customer-focused solutions Track sales activities and manage leads using CRM tools Meet or exceed monthly sales and performance targets Qualifications: 2+ years of experience in B2B sales, experience in signage, printing, or marketing is a plus Excellent communication and presentation skills Strong self-management, time management, and organizational abilities Comfortable with outside sales and face-to-face meetings Valid driver's license and reliable transportation required Benefits: Competitive base salary + commission Paid time off and holidays Flexible work environment Retirement plan with match Supportive team culture with training and growth opportunities Apply today to join a fast-paced, creative team that helps local businesses grow and thrive through effective visual communication. Compensation: $50,000.00 - $75,000.00 per year At FASTSIGNS, every day is unique and presents exciting opportunities, including new ways to use your talent and grow your skills. We have a large network of independently owned locations - both locally and internationally - who offer competitive pay and ongoing training opportunities. Are you ready to plan for your future? Discover your next career. Make your statement. Learn more by exploring the positions offered by FASTSIGNS centers. This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to FASTSIGNS Corporate.
    $50k-75k yearly Auto-Apply 60d+ ago
  • Business Development Manager

    Social Influence

    Strategist job in Battle Creek, MI

    A leading provider of integrated marketing and supply chain solutions to the Fortune 1000 is currently looking for top producers for its Business Development Team. A track record of success in solution selling and closing complex sales is required. You will be part of a professional sales team that is solely focused on finding, developing, and partnering with large scale program stakeholders and leaders. We have a fast-paced, dynamic work environment and a competitive compensation and benefits package. Industry experience is preferred. Responsibilities and Duties:Demonstrate a customer focus to gain a comprehensive understanding of the prospect's business and growth opportunities Demonstrate the ability to quickly understand and represent the full portfolio of services (consumer fulfillment, material distribution, commercial printing and packaging) Leverage customer and industry knowledge in order to create customer specific programs and opportunities utilizing core competencies while meeting the evolving needs of the customer Effectively translate market-needs into capability-needs for operations teams.Identify and communicate with decision makers at prospective customers Cold call at all levels of the prospective customer organization Submit and maintain contact lists, call reports, weekly reports, sales funnel tracking information, etc Develop sales materials and discussions topics; execute RFP's, RFI's, etc.Participate in industry associations and trade shows15% travel anticipated Required Qualifications:· Legal ability to work in the United States· High school diploma/GED with experience, vocational/technical certification or equivalent work experience/on the job training Desired Qualifications:Highly motivated, disciplined individual Proven track record with finding, developing, and winning large scale programs Minimum 3 years experience in marketing or sales, marketing services, supply chain services or related field Proven experiences with phone based cold calling techniques Excellent interpersonal skills Strong persuasion and influencing skills Excellent verbal and written communication skills Strong process orientation and discipline Strong analytical skills Able to work independently with a high level of integrity PC and Microsoft Office proficiency required Benefits:401(k) Dental insurance Health insurance Life insurance Paid time off Vision insurance Schedule:8 hour shift Day shift Monday to Friday
    $76k-119k yearly est. Auto-Apply 60d+ ago
  • Business Development Manager

    Elwood Staffing 4.4company rating

    Strategist job in Lansing, MI

    Job Description Elwood Staffing is also a performance and results-driven culture for the hard-working, passionate, and highly motivated. You can expect a career that provides a constant variety of challenges along with progressive training and professional development to meet those challenges. Come work for a growing company that serves more than 6,000 businesses and puts more than 28,000 people to work daily. What Elwood Staffing can offer you: Base salary & Uncapped Commission Structured & Interactive Training Journey Local, Regional, and Corporate Support Health, Dental, and Vision 401K Plan with company contribution Discount tickets, travel, and shopping-Working Advantage Annual Top Performers Trip Anniversary awards program Tuition reimbursement Opportunities for advancement throughout our company Business Development Manager Responsibilities: Identify leads, qualify prospective business, create proposals, present to clients, and create new sustainable business partnerships. Local travel 60-70% throughout the week - auto allowance provided! (This is not remote) Present customized solutions that demonstrate a clear understanding of the prospective client's business needs. Actively drive negotiations, close, and onboard new accounts while working with a service team to provide service delivery. Business Development Manager Qualifications: Outside sales or new account business development experience is preferred but not required! Ability to work cross-functionally to proactively communicate and resolve issues with the highest sense of urgency. Excellent computer skills including proficiency in Microsoft Office suite. Strong verbal and written communication skills. A valid driver's license is required for this role to travel between the branch and prospect/client locations. You can find out more:www.elwoodstaffing.com We are an Equal Opportunity Employer. #IJBDM
    $54k-81k yearly est. 13d ago
  • Senior Brand Marketing Manager

    WK Kellogg Co 4.8company rating

    Strategist job in Battle Creek, MI

    At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. As a Senior Brand Marketing Manager, you'll be the brand leader for some of our most iconic cereal brands. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors. We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands. Here's What You'll Be Doing: + Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy. + Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth. + Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video). + Partner with agencies and internal stakeholders to develop compelling brand content and activation plans + Collaborate with sales and commercial partners to drive strong in-market execution and impact. + Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency. Requirements: + Bachelor's degree in a related field is required. + An MBA or a master's degree in marketing, business management, or a related field is preferred. + Brand Management experience required, preferably within the CPG environment + The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required + Proven track record of building and executing strategic brand plans, especially in partnership with agencies. + Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment. + The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations. Salary Range: $139,440 - $183,015 Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position: + Incentive Plan bonus eligibility + Health, dental and vision insurance + Savings and Investment Plan with Company match and contribution + Paid Time Off (includes paid sick time) + 11 Paid Holidays + Life Insurance, AD and D Insurance and STD/LTD + Tuition reimbursement, adoption assistance for eligible employees + Employee recognition program The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making. ABOUT WK KELLOGG CO At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ***************** . If we can help you with a reasonable accommodation throughout the application or hiring process, please email ************************** THE FINER PRINT The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants: Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow th is link (********************************************** Contents/E-Verify\_Participation\_Poster\_ES.pdf) . Let's create gr-r-reat days, WK Kellogg Co Recruitment WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
    $139.4k-183k yearly 5d ago
  • Corporate Marketing Manager

    Fessler & Bowman Inc.

    Strategist job in Holly, MI

    Job DescriptionSalary: About Fessler & Bowman: Fessler & Bowmanis a nationally recognized civil and concrete specialty contractor with more than 60 years of experience. Headquartered in Michigan, with regional offices in the Southeast and a dedicated travel division, the company delivers turn-key solutions and exceptional service across the United States. Its reputation is built on core values that drive performance, foster lasting client relationships, and consistently exceed expectations. Fessler & Bowman is recognized by Engineering News-Record as a Top 20 Concrete Contractor and ranked #113 among the Top 600 Specialty Contractors nationwide. Its success is powered by its people whose dedication and expertise set the company apart. Our Culture & Philosophy: Fessler & Bowman is a fast-paced and culture-focused industry leader in specialty concrete and civil earthwork. When we talk about culture at F&B, it is not just a plaque hanging in our lobby.Our values are our driving force and have allowed us to build a phenomenal team delivering best-in-class products to our customers. Open & Constructive Take Pride in Our Product Relentless Commitment Care About Our Customers Team Success Summary: The Corporate Marketing Manager at Fessler & Bowman is responsible for managing both internal and external branded communications, ensuring consistency, clarity, and alignment with the companys identity across all platforms. This role plays a key part in telling the Fessler & Bowman storycommunicating who we are and what we dothrough a strategic blend of advanced graphic design, persuasive copywriting, and marketing expertise that elevates the companys brand presence. Working closely with Business Development and Estimating, the Corporate Marketing Manager supports strategic growth by producing high-impact proposals, sales materials, and branded marketing assets. The role also oversees the creation and maintenance of internal communications and presentations, including templates, documents, and visual content that reinforce brand standards and help teams communicate effectively across the organization. Key responsibilities include managing brand awareness and development, understanding customer needs, maintenance of project and people marketing asset library, analyzing performance, and collaborating with project teams. The descriptions below are representative of, but not limited to, the duties and responsibilities for this position. Five Key Roles of the Corporate Marketing Manager: Proposal Development & Support Lead the coordination and production of proposals, qualifications packages, and presentations. Work closely with business development and operations teams to ensure timely, accurate, and visually compelling submissions that reflect the companys strengths and strategic positioning. Persuasive Copywriting & Brand Storytelling Craft compelling, audience-focused content that drives engagement and supports business objectives. Develop messaging for proposals, marketing collateral, digital platforms, and internal communications. Ensure consistency in tone and voice across all channels and help tell the F&B story in a way that resonates with clients and partners. Marketing Collateral Creation & Maintenance Develop and maintain internal and external marketing assets including resumes, project experience sheets, project profiles, and photography. Ensure all materials are current, well-organized, and aligned with company messaging and visual identity. Digital Marketing & Analytics Manage social media content creation, scheduling, and performance tracking. Use analytics to inform content strategy and improve engagement across platforms such as LinkedIn, Instagram, and Facebook. Team Leadership & Mentorship Provide day-to-day guidance, mentorship, and support to Marketing Coordinators. Help prioritize tasks, review work for quality and accuracy, and foster a collaborative, high-performing team environment. This includes direct supervision, performance and disciplinary oversight. Essential Duties & Responsibilities: Design and produce branded materials including brochures, proposals, presentations, project profiles, resumes, infographics, signage, and digital assets. Coordinate and execute professional photography for projects and team members. Maintain and organize brand assets, templates, and digital libraries. Collaborate with internal departments to gather content and ensure alignment with company goals. Monitor industry trends and competitor marketing to inform strategy. Ensure all marketing deliverables meet deadlines and quality standards. Support internal communications and employee engagement initiatives as needed. Communicating and upholding the Companys commitment to Integrity and Code of Ethics. Other relevant tasks as assigned Education, Experience & Qualifications: Bachelor's degree in Marketing, Communications, Graphic Design, Advertising or Journalism, preferred. 5+ years of experience in marketing, communications, graphic design, or related field. Strong project management skills and the ability to multitask in a deadline oriented and fast-paced environment. Excellent communication and interpersonal skills, with a focus on collaboration. Creative problem solver with attention to detail and a passion for creating positive employee experiences. Travel: Travel is required for this position to job sites, regional offices, and company events as needed. Fessler & Bowman, Inc. will compensate for travel when applicable. Work Environment: As a Marketing Manager you will be subject to various work environments in the office and field. Environments include but are not limited to the following: office and field settings, high/low temperatures, areas close to traffic, loud and frequent noises, confined spaces, heights, and indoor/outdoor settings. Benefits: Fessler & Bowman is proud to provide eligible Team Members with the following benefits: Medical, dental and vision insurance 401k with company contributions Paid Holidays and Paid Time Off Recruitment Process: The recruitment process will include a phone screen, in-person meeting, and a pre-employment background check and drug test. Fessler & Bowman is an Equal Opportunity Employer
    $76k-119k yearly est. 25d ago

Learn more about strategist jobs

How much does a strategist earn in Lansing, MI?

The average strategist in Lansing, MI earns between $54,000 and $179,000 annually. This compares to the national average strategist range of $62,000 to $176,000.

Average strategist salary in Lansing, MI

$98,000

What are the biggest employers of Strategists in Lansing, MI?

The biggest employers of Strategists in Lansing, MI are:
  1. Acxiom
  2. General Motors
  3. Confluent
  4. Wondr Health
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